Capacity Economics

The Cost of the
Non-Agentic Sales Rep

The cost isn't underperformance.
It's unrealized revenue capacity.
What looks like "missed numbers" is actually capacity you already paid for — but never activated.

Two Kinds of Reps Now

Agentic Reps

Stall, slip, search, and drown in friction. Not because they're bad. Because they're operating inside legacy systems that collapse under pressure.

Non-Agentic Reps

Human sellers activated by AI. They think, adapt, and sell with autonomy.

The Hidden Truth

Modern sales doesn't break because people forgot how to sell. It breaks because deals happen in parallel, pressure compounds, narratives collide, and judgment degrades in real time.
Legacy systems were built for preparation. Revenue is now decided in execution.

When you add this up, most teams discover something uncomfortable — and relieving:

You're not underperforming.
You're under-activated.

What looks like cost is actually unrealized revenue capacity sitting inside your existing team.

CAPACITY RECOVERY

Recover Your Revenue Capacity

See how much revenue your current team could unlock — without adding headcount.

Your Team Inputs

Salary + benefits + tools
Target revenue per rep
CRM, content hunts, admin
Looking for "the latest version"
Months beyond expected ramp time

The Cost of Non-Activation

Lost Selling Time
$1.80M
900 hrs × 25 reps × $80/hr
Content Chaos
$1.10M
550 hrs × 25 reps × $80/hr
Ramp Drag
$1.56M
$63K/mo × 4 months × 6 reps
TOTAL ANNUAL COST
$4.46M
$179K per rep in lost capacity
-9pts
Win Rate Impact
±21%
Forecast Error
23
Selling Months Lost
$2.50M
Missed Pipeline
The Shift: Activation Creates Agentic Reps
Stop Enabling. Start Activating.

How We Calculate This

Lost Selling Time

Reps spend 65-72% of their week NOT selling — on CRM, content hunts, Slack, and admin.

Hours Lost × 50 weeks × (Rep Cost ÷ 2000) × Reps
Content Chaos

If they're hunting, they're not selling. Content only becomes value when it becomes context.

Content Hours × 50 × $80/hr × Reps
Ramp Drag

Every change becomes a mini-ramp. Every ramp becomes a quarter lost.

(Quota ÷ 12) × Excess Months × Reps

The question isn't whether you're paying this cost.

The question is whether you choose to recover the capacity you already have.
Stop enabling.
Start activating.

All Five Levers are Powered by a Single Activation Engine.

In the Agentic Era of Sales, GTM Buddy learns from real deal execution, turning insight into action and action into consistent revenue - all without adding headcount