Train Smarter. Win More.
The AI Sales Role Play Software Built for Real Conversations
Train sellers with AI-powered simulations built from your real sales content. GTM Buddy’s AI Role Play software delivers judgment-free, personalized practice that feels like a real conversation, not scripted or generic. Integrated across your LMS and content systems, it transforms learning into revenue activation by helping reps apply what they learn in the moments that matter.
Since adopting Al Role Plays in GTM Buddy, we've seen a significant boost in rep confidence and readiness. The ability to practice real-world sales scenarios in a structured yet judgment-free environment has transformed how our team sharpens their skills. The Al-driven feedback helps reps refine their messaging faster, making coaching more scalable and impactful. As a result, our prospect interactions have become more engaging and effective”
Is Your Sales Role Play Training Costing You Deals?
Sales role play that doesn’t feel real isn’t worth doing. Your reps don’t need a script. They need real-world simulation that helps them apply what they’ve learnt, confidently. Traditional training methods don’t reflect real conversations. That’s why GTM Buddy enables AI role play for sales training that adapts to your reps’ needs and uses your content to make it real. But simulation isn’t enough unless you can measure readiness. Without analytics that map practice to pipeline, you’re guessing, not optimizing.
One-off roleplays that don’t reflect real buyer behavior
Role plays that are disconnected from your content or sales process
Manual, inconsistent feedback from overworked managers
Limited practice that leaves reps unprepared
Unleash the Power of AI Roleplay with GTM Buddy’s Enablement Ecosystem
With GTM Buddy’s Unified Enablement Platform, AI Roleplay becomes part of a seamless loop that connects learning, practice, and performance. This improves seller behaviour in ways that directly impact revenue.
- Built-in content and LMS integration powers contextual roleplays with your real messaging
- Unified scoring rubrics track rep performance across practice and actual sales calls
- Just-in-time content delivery reinforces learning exactly when reps need it - in the workflows and tools they already use
- Role play analytics and insights surface readiness trends, skill gaps, and performance patterns that inform coaching and deal strategy.
Foster Judgement-Free Practice with Realistic AI Sales Simulations
This isn’t AI for the sake of AI. It’s AI that knows your business. GTM Buddy’s AI sales simulator delivers dynamic, judgment-free role play that reflects your actual customers, challenges, and market. Realistic scenarios give your reps the space to try, fail, and improve without pressure. Help reps practice judgement-free on their own terms and walk into every call better prepared.
- Context That Matters - Simulates actual buyer personas, objections, and market scenarios
- Real Data Integration - Uses the context of your playbooks, content, and CRM
- Dynamic Interactions - Adjusts tone, mood, and scenario based on rep inputs
- Safe Learning Environment - Gives reps space to try, fail, and improve without pressure
Train in the Same Conditions You Sell In
Reps practise through live-video role-plays, screen-share simulations, and persona-driven buyer models that mirror real discovery, demo, or negotiation calls.
Scenarios adapt across multiple languages, and reps can attach product docs, competitive briefs, or playbooks so every simulation reflects your actual content and context.
AI Sales Simulator Insights: Score, Coach, and Improve Reps with Real-Time Feedback
Get instant, objective insights into rep performance with AI-driven scoring, customizable rubrics, and real-time feedback - so you know who’s ready and where to focus.
Get objective performance insights with AI-driven scoring, customizable rubrics, and real-time feedback.
- Personalized guidance based on rep responses and scenario context
- AI + manager scoring for deeper evaluation
- Custom or prebuilt scorecards (MEDDIC, BANT, SPICED)
- Team dashboards for visibility and benchmarking
From Practice to Pipeline: Connect AI Sales Role Play Performance to Real Revenue Impact
GTM Buddy connects roleplay performance to actual sales outcomes —so you’re not just tracking progress, you’re proving business value.
- Correlate rep practice with quota attainment and win rates
- Spot skill gaps before they show up in your pipeline
- Give managers the insights they need to coach for results
- Scalable coaching for teams of any size
AI Sales Simulator | How It Works
Your team’s practice sessions should feel like the real deal. The AI Sales Simulator brings real buyer conversations to life with objections, tone shifts, and dynamic next steps so every rep can prepare, respond, and improve in real time.
Here’s how it works:
- Choose your scenario. Reps select from discovery calls, demos, renewals, or objection-handling situations tailored to their role.
- Interact naturally. The simulator responds dynamically based on tone, intent, and keywords, mimicking real buyer behavior.
- Get instant AI feedback. Reps receive detailed scoring on empathy, objection handling, and clarity right after each simulation.
- Learn and iterate. Every simulation ties back to your playbooks and CRM data, making practice contextual and measurable.
Not Just AEs. Support All Customer-Facing Teams with AI Role-plays
One AI sales role play platform, tailored for your entire GTM motion.
Sales (AE, SDR, BDR)
Perfect discovery, objection handling, closing
Customer Success
Prepare for renewals, escalation conversations
Enablement Teams
Launch training with instant reinforcement
Sales Managers
Identify skill gaps through consistent performance rubrics
Accelerate Sales Readiness in Critical Scenarios with our AI Role Plays and Simulators
It’s not just training; it’s simulating the real thing before it happens. GTM Buddy AI Role-play Platform helps teams prepare for:
Product launches
New competitive objections
Discovery calls and demos
Renewals and upsells
(for CS teams)