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Enablement Maturity

Is Your Enablement Strategy Fueling Revenue - or Just Checking Boxes?

Take our 3-minute assessment to uncover where your enablement program stands, and what it will take to scale it from reactive to revenue-driving.

Take the Maturity Assessment
enablement-maturity-assessment-quiz-by-gtmbuddy
Here’s why enablement maturity matters:
  • It reveals where your function is today - from ad hoc to optimized
  • It benchmarks your enablement function across 7 proven dimensions
  • It shows what “good” looks like in modern, AI-era enablement
  • It helps you prioritize what to build, improve, or stop doing
  • It gives you language to align with sales, marketing, and RevOps

What is a Revenue Enablement Maturity Model and Why Does it Matter

Your enablement function shouldn’t be a content helpdesk or an onboarding coordinator.

Modern enablement is strategic. It drives rep productivity, buyer engagement, and revenue growth. But most teams don’t know where
they actually stand  or how to evolve.

The revenue enablement maturity model is a framework that helps teams understand how strategic, scalable, and revenue-aligned their enablement function is. It matters because without a clear benchmark, teams risk running reactive programs that don’t move the needle.

Unlock Measurable Business Results

A personalized maturity score based on your current approach

A breakdown of your strengths and opportunities across 7 dimensions

Guidance on how to move to the next level

A clear understanding of how GTM Buddy can support your evolution

Who This Is For

This assessment is designed for

Revenue Enablement Leaders

RevOps
professionals

Sales or GTM leaders who
partner closely with enablement

Whether you’re just getting started or scaling a mature program, this tool will meet you where you are.

Start the Assessment

No fluff. Just insight. Get your results instantly after submitting your email.

Take the Maturity Assessment

Frequently Asked Questions (FAQs)

How does this assessment define the phases of enablement maturity?

The quiz uses a 5-stage enablement maturity model to assess where your program stands across four key areas: strategy, content, coaching, and measurement.

Here are the five stages:

  • Ad Hoc: reactive, disconnected, hard to measure
  • Foundational: the basics are in place, but impact is limited
  • Evolving: structured programs, but not yet fully aligned
  • Strategic: embedded in GTM planning and execution
  • Optimized: predictive, data-driven, and revenue-linked

The result? A personalized maturity score + tailored recommendations, in under 3 minutes.

How do modern enablement teams drive real revenue impact?

Today’s top-performing enablement teams don’t just run onboarding and content programs. They act as strategic growth drivers. They align tightly with revenue goals, anticipate seller needs, and make data-informed decisions.

Here’s what sets them apart:

  • Strategic alignment: Enablement is embedded early in GTM planning
  • Rep-first design: Content and training are delivered in the flow of work
  • Scalable coaching: Powered by tech, not limited by bandwidth
  • Outcome tracking: Programs are tied to metrics like win rate and ramp time

Want to go deeper? We’ve shared the full breakdown of these success factors in our latest blog: 👉 What “Good” Looks Like in Revenue Enablement, and Why It Matters Now

What will I get after completing the sales enablement maturity quiz?

In less time than your next coffee break, you’ll receive:

  • A personalized maturity score (based on the enablement maturity model)
  • A breakdown across 7 core dimensions
  • Insights into what’s working and what’s missing
  • Actionable steps to evolve your strategy, no generic advice

Plus, you’ll see how GTM Buddy can support you with tools that match your maturity stage.

Is this quiz really free - and how is my data used?

Yes, it’s 100% free. No paywall. No fluff. Just insights.

  • You’ll only be contacted if you choose to opt in
  • Your responses help generate your maturity score. They’re not stored or shared without permission
  • You’ll get value whether or not you choose to explore GTM Buddy further

This is about starting the right conversation -  with your team, your leaders, and your future roadmap.

Experience the GTM Buddy Difference

Revenue enablement doesn’t have to mean more complexity. GTM Buddy simplifies, scales, and transforms the way your team learns, sells, and grows.

Book a Demo