GTM Buddy was born out of frustration with existing sales enablement platforms

Sure, they organized content and made everything look neat and tidy. But in reality, reps rarely adopt these tools. As a result, true "enablement" never occurs.

By focusing on the end user, Go To Market Buddy is redefining how companies enable their revenue teams. Nothing will change if your reps don't adopt the tools you give them.

Your reps can access information whenever and wherever they need it with our industry-first innovations:

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Semantic search
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Contextual search
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AI-driven recommendations
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And broadening the definition  of “content” beyond slide decks and white papers
Competitive enablement
product enablement
Digital sales room
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Buyer persona enablement
customer evidence
Knowledge management

How it started. And how’s it going.

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The early days of GTM Buddy
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May 2020
From category creators to category disruptors
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September 2021
Raised $2 million in seed funding, came out of stealth mode
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April 2022
Built core team with specialists in every function
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October 2022
Launched Digital Sales Room and was recognized by G2 as a High Performer

Our leadership

Meet the change-makers behind GTM Buddy

Sreedhar Peddineni

Co-founder and CEO

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Sundar Vellaichamy

Co-founder and Head of Product and Customer Success

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Santa Thounaojam

Co-founder and Head of Engineering

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Chandramani Tiwary

Co-founder and Head of Data Science

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We believe

A company is only as good as the people in it

We succeed when our customers succeed

Never settle with the status quo – challenge it!

Boost your revenue with just-in-time enablement

Experience GTM Buddy in a 30-minute demo with a product specialist. No hard pitching. Just the facts.