Content Analytics | Sales Enablement Analytics

Your content has a huge impact on revenue.
But it’s a shame nobody else knows it.

You already create excellent content. The problem is, that nobody understands how your content influences revenue – if at all.

Tireless work

Enablement teams spend a lot of time creating content, but they don't know if reps will find it

Metrics blackbox

Although company revenue is trending up, there are no metrics that show how content impacts growth

Adoption or rejection

Plus, you can't tell if reps are sharing your content with buyers – or just creating their own

Show your company the impact of your enablement content

Find out how content influences revenue

Discover how your content is shared and consumed. Analyze the impact of your content across multiple opportunities and identify how it affects revenue.

Track buyer engagement and internal engagement

Discover what content resonates with customers based on their job title, organizational size, and more. You can also determine whether to revamp or retire content based on what your reps use most frequently.

Boost content adoption across your organization

Using dashboards, you can see how, when, and where content is being used across different teams. You can also discover which channels are used to share content, such as emails, digital sales rooms, and web apps.

Sharpen your internal search analytics

With GTM Buddy's content analytics, you can see which search terms your reps use to find content. Moreover, you can see which search terms reps use that don't return any content from your sales library.

Get visibility into rep-created content

Analyze the content your reps are creating on their own to discover new opportunities for content creation - and determine if outdated content is being used.