Measure What Matters. Optimize What Wins.
Turn Enablement Into a Measurable, Scalable Revenue Driver
With GTM Buddy’s AI-powered sales enablement analytics, you can finally answer: What’s working? What’s not? And what’s driving revenue?
Track content usage, learning progress, and buyer engagement in one place. With agentic AI, smart dashboards, and plain-English insights, you go from data to decisions - fast.
AI-Powered Enablement Index
Your Team’s Engagement, Readiness, and Learning - Quantified
GTM Buddy’s Enablement Index is the north star metric that combines adoption, knowledge, and skill insights into a single, actionable view.
- Knowledge Index: Tracks how reps use content and tools, benchmarked across individuals, teams, and geos.
- Buyer Engagement Index: Measures how well reps align content to buyer context and interaction patterns by persona, stage, and activity.
- Learning Index: Scores reps based on participation in training, AI role plays, and assessments spotting both top performers and coaching opportunities.
The Impact: A unified score to assess team readiness, prove ROI, and focus coaching where it matters most.
Understand and Optimize Team Adoption
GTM Buddy helps you measure not just activity, but impact.
Content Performance Analytics
See which content is used by reps, engaged with by buyers, and contributes to pipeline movement.
User-Generated Gaps
Track what content reps try to create or search for but can’t find revealing opportunities to fill the gaps.
Process Adoption
Monitor whether reps follow key workflows like deal prep or DSR sharing and how that correlates with win rates.
Elevate Skills with Learning Analytics
GTM Buddy’s Learning Management System (LMS) provides powerful analytics to ensure your team is on the right track:
Progress & Certification Metrics:
Track course completion, quiz scores, and skill progression at the individual and team level.
Call Scoring Assistant:
Use rubric-based assessments to evaluate rep performance across live or recorded sales conversations.
AI Sales Pitch Reporting:
Measure how reps perform in AI role plays where they shine, where they struggle, and how they improve.
Connect Buyer Engagement to Revenue
GTM Buddy allows you to measure the effectiveness of your enablement efforts by tracking buyer engagement and linking it to revenue outcomes:
Buyer Interaction Analytics
Understand what content buyers actually engage with broken down by persona, deal stage, and more.
Digital Sales Room (DSR) Engagement Metrics:
See how your Digital Sales Rooms perform who’s viewing what, when, and for how long.
Revenue Attribution:
Tie content shares, role play completions, and learning participation to deal outcomes and pipeline impact.
Ask Buddy for Instant Analytics
Skip the Dashboards. Ask Your Questions in Plain English
Instead of digging through reports, just ask:
- “Which content helped close the most deals this quarter?”
- “Show me teams with low adoption of the new playbook.”
- “What role plays correlate with the fastest ramp time?”
The Impact: Conversational insights make data accessible to every enablement and sales leader - no dashboard skills required.
Why Choose GTM Buddy’s Content Analytics?
Agentic AI
It interprets, recommends, and guides action
Embedded in workflows
CRM, LMS, DSRs, and CMS included
Custom reporting
Custom reporting by persona, process, and performance
Smarter dashboards
AI-generated and auto-delivered to your inbox
Ready to Transform Your Revenue Enablement
with GTM Buddy Analytics?
Experience the power of data-driven enablement with GTM Buddy. Our comprehensive analytics platform provides the insights you need to drive adoption, optimize learning, and achieve measurable sales success.
