How can reps find the right content to share if they don’t know it exists?
Legacy sales enablement platforms are like libraries: you need to know what you're looking for in order to find it. Although enablement teams constantly create new content, reps won't find it if they don't know where to look.
Struggling?
It's difficult for reps to find relevant content for each stakeholder in their buying team
Running into dead ends?
Search and discovery missions don’t help reps find information – they lead to dead ends
Flying blind?
You don't know how your customers interact with content without engagement analytics
Help your reps serve the right content to the right persona every single time
Build trust quickly with everyone on the buying team
GTM Buddy’s persona intelligence capabilities automatically match position titles to organizational buyer personas and provide your reps with the most relevant information for each buyer.
Share the most relevant customer evidence
GTM Buddy tailors revenue enablement content to your reps' opportunity context, such as industry, job title, competitors, and company size. As a result, reps will only share the most relevant success stories, G2 reviews, and more with their prospects.
Give your reps the competitive insights they need when they need it
GTM Buddy surfaces the most relevant competitive intel for your revenue teams based on the competitive context of an opportunity. So your reps won’t just share pitch decks and solution briefs, but also find FAQs, battle cards, customer stories, and beyond.
Help reps prepare better (and faster) for their meetings
Instead of your reps flying blind – or worse, searching for information while they’re on a call – GTM Buddy can send your reps relevant content ahead of time. Plus, it will suggest relevant information to share for their post-meeting follow-ups.
Finally, understand how buyers engage with your content
Analyzing user engagement reveals the most effective content across different buying stages. You can then use these insights to create content that resonates with buyers.