Leaky sales funnel?
Top revenue leaders share their secrets for driving conversions.

Cover of the ebook with the text: Fixing the Leaky Sales Funnel: Improving Conversion Rates in B2B Sales

Get real-world insights and proven strategies from revenue leaders with over 80 years of combined experience.

Is your sales team struggling to convert prospects into customers? You’re not alone. Getting buyers through the sales funnel efficiently is challenging, especially now. Buyers are more hesitant and critical, leading to longer sales cycles and increased stakeholder involvement. This makes it even harder for sales teams to close deals.

We spoke to 11 top revenue leaders from companies like 6Sense, Lattice, and Terminus, and asked them to share their secrets on fixing leaky sales funnels and driving conversions.

Laura Tormey

Chief of Staff and former CRO
VideoAmp

Steve De Marco

Former CRO
LeanData

Latane Conant

CRO
6sense

Mark Kosoglow

Former CRO
Catalyst Software

Jim Koepke

Chief Revenue Officer (CRO)
Terminus

Dini Mehta

Former CRO
Lattice

Josh Roth

VP of Revenue & Global Head of Presales
Pipefy

Eric Choronzy

Chief Revenue Officer (CRO)
DemandScience

Yair Areli

Senior VP of Global Revenue
Fingerprint

Nate Broome

Senior Vice President of Sales
Captivate IQ

Dustin Deno

Former CRO
Affinity