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GTM Buddy Blog

Discover the latest news, tips and insights from GTM Buddy. you'll learn about Revenue Activation, Agentic Sales Era, and Unlocking Revenue Capacity without adding headcount.
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Revenue Activation

I Replaced Myself as the Router: What I Learned Building 5 AI Operating Loops for a 44-Person Company

Sreedhar Peddineni
March 23, 2026

A CEO replaces manual work with AI-powered loops, shifting from managing information to making better decisions.

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Latest Reads
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Sales

Why Everything You Know About Buyer Personas Is Wrong - And What Replaces It

Karthiga Ratnam
April 6, 2026
Personas assume buyers are static-but they’re evolving. Learn how to sell to identity transitions and win in the agentic era.
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Revenue Activation
Marketing

Why 'Building an AI Native Company' Is the Wrong Goal

Karthiga Ratnam
April 4, 2026
Being AI native isn’t about tools - it’s about compounding intelligence. Learn how to turn fragmented AI usage into a system that builds lasting competitive advantage.
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All
Sales

The Inception Problem: How to Sell When Your Sale is the Product Demo

Karthiga Ratnam
April 3, 2026
Late-stage deals aren’t won with decks-they’re won by activating your champion to sell internally.
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Revenue Activation

AI Transformation Isn't Something You Declare. It's Already Happening To You.

Karthiga Ratnam
March 30, 2026
AI transformation isn’t a project - it’s already underway. Discover why unstructured AI use creates fragmentation and how leaders can turn it into compounding revenue growth.
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Revenue Activation
Enablement

The Productivity Trap: Why "AI Makes Us More Productive" Is the Wrong Frame - and What Agentic Actually Means

Karthiga Ratnam
March 20, 2026
AI’s value isn’t just productivity - it’s capacity unlock: enabling people to do work that was previously impossible, not just faster.
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Revenue Activation
Sales
All

How We’re Building an AI-Native Sales Team at a 44-Person Company

Sreedhar Peddineni
March 16, 2026
A hands-on approach to making sales teams AI-native by having reps use the same AI tools their buyers use, turning ecosystem fluency into real sales credibility.
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All
Revenue Activation

The Agentic CEO: Building a Category Through Capacity, Not Headcount

Sreedhar Peddineni, CEO & Co-Founder, GTM Buddy | Co-Founder, Gainsight | Co-Founder, Planful
February 26, 2026
What does an agentic CEO actually do? Build infrastructure that unlocks capacity beyond headcount. Here’s how a 44-person team competes with giants.
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Learning & Coaching (LMS)
Revenue Activation

Why Your AI Training Is Failing in the Field

Sreedhar Peddineni, CEO & Co-Founder, GTM Buddy | Co-Founder, Gainsight
February 26, 2026
Why does AI training fail in enterprises? The issue isn't the curriculum. It’s architecture. Here’s why activation outperforms enablement.
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Enablement
Revenue Activation

When Giants Merge, Startups Sprint

Sreedhar Peddineni, CEO & Co-Founder, GTM Buddy
February 25, 2026
As Highspot and Seismic enter integration, AI keeps accelerating. Here’s why startups built for Revenue Activation move differently.
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Marketing
Revenue Activation
Enablement
All

A Tale of Two Mergers: What Happens When Two Portals Become One

Karthiga Ratnam
February 24, 2026
Are two major enablement mergers really about growth or about hitting an architectural ceiling? Here’s what they reveal.
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Enablement
Content Management

The Highspot-Seismic Merger: Why the "Enablement" Era Just Ended

Varun Choraria
February 20, 2026
Highspot and Seismic have merged. Here’s what it means for roadmap clarity, renewal leverage, integration timelines, and the shift toward Revenue Activation.
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Revenue Activation
Learning & Coaching (LMS)
Sales

Coaching In Context In The Agentic Sales Era

Sanghamitra Sarate
December 29, 2025
Agentic sales moves fast. Most coaching shows up too late. See how coaching in context uses live deal signals and AI role plays to shape outcomes before deals slip.
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Revenue Activation
Learning & Coaching (LMS)
Enablement

Why Judgment-Free AI Role-Play Changes How Sellers Practice

Sanghamitra Sarate
December 24, 2025
Sales reps avoid role plays because practice feels like a public test. Learn how judgment-free AI role plays improve confidence, execution, and revenue performance.
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Revenue Activation
Sales
Content Management

Battle Cards Break Fast. Adaptive Competitive Intelligence Doesn't

Varun Choraria
December 12, 2025
Static battle cards break in modern deals. Discover why competitive intelligence must be real-time, adaptive, and native to the seller workflow.
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Revenue Activation
Enablement
Learning & Coaching (LMS)
Sales

Why Experienced Sellers Still Practice with AI Role-Play

December 3, 2025
Why senior AEs swear by AI roleplays. Real-time, deal-specific simulations sharpen discovery, elevate exec conversations, and improve win rates.
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Revenue Activation
Enablement

What Modern Sales Enablement Really Means in 2026

Varun Choraria
November 18, 2025
Enablement is now a revenue engine, not a support function. Learn how modern sales enablement orchestrates buyer signals, coaching, and deal movement
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Revenue Activation
Enablement

AI Change Management: Why Trust Drives Adoption

Varun Choraria
November 5, 2025
Learn how trust, not training, drives AI change management success. See how GTM Buddy makes AI adoption effortless, responsible, and human.
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Enablement

15 Sales Enablement Leaders Worth Following on LinkedIn

Sanghamitra Sarate
November 5, 2025
Not every LinkedIn influencer is worth your time. Here's our list of the best sales enablement leaders who actually are.
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Enablement

Stop Managing Change - Start Enabling It (Featuring Spectrio’s Journey)

Varun Choraria
October 31, 2025
See how Spectrio used GTM Buddy to turn change management into change enablement, driving faster adoption, stronger trust, and measurable ROI.
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Revenue Activation
Enablement
Content Management
Learning & Coaching (LMS)

How Real-Time Revenue Insights Earn Enablement a Boardroom Seat

Varun Choraria
October 16, 2025
Learn how real-time revenue insights help enablement leaders speak the board’s language, linking content, coaching, and learning to enterprise value.
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Revenue Activation
Enablement
Learning & Coaching (LMS)
Sales

From Super Rep to Super Coach: Elevating Frontline Managers with AI

Aditya Jhalani
October 9, 2025
Learn how AI transforms frontline managers into confident coaches. See the role of AI in learning, coaching, and scaling consistent sales performance.
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Enablement
Learning & Coaching (LMS)
Marketing
Sales
Customer Success

5 Ways Revenue Enablement Drives Cross-Functional Alignment

Sanghamitra Sarate
October 3, 2025
See how revenue enablement builds sales and marketing alignment, strengthens cross-functional collaboration, and drives measurable growth across GTM teams.
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Revenue Activation
Content Management
Enablement
Sales

How GTM Teams Can Respond to RFPs Faster and Win More Deals

Sanghamitra Sarate
September 25, 2025
RFPs don't need to consume your week. See how GTM teams use AI to cut response time by 60%+, improve accuracy, and win more proposals.
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Digital Sales Room
Revenue Activation
Enablement
Sales
Marketing
Customer Success
Content Management

Top Digital Sales Room Use Cases Across the Customer Lifecycle

Aditya Jhalani
September 9, 2025
Explore real Digital Sales Room examples across marketing, sales, and success. See how GTM teams use DSRs to accelerate deals, onboarding, and renewals.
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Digital Sales Room
Revenue Activation
Content Management
Enablement
Sales

How to Use Digital Sales Rooms in ABM and Outbound

Aditya Jhalani
September 8, 2025
Stop losing deals to scattered links and missed signals. See how Digital Sales Rooms turn ABM and outbound campaigns into guided buyer journeys.
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Enablement
Revenue Activation
Sales

Enablement Tech Stack Consolidation: Reality Check Assessment

Sanghamitra Sarate
September 3, 2025
Most stacks look streamlined until you map the real workflows. Use this consolidation reality check to spot costly leaks across enablement.
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Revenue Activation
Enablement
Learning & Coaching (LMS)

How AI Role-Play Platforms Actually Simulate Real Buyer Conversation

Varun Choraria
September 2, 2025
AI role play goes beyond scripts. Help reps practice realistic buyer conversations, master objections, and build confidence that drives real revenue impact.
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Revenue Activation
Learning & Coaching (LMS)
Enablement
Sales

How to Create AI Role-Play Scenarios That Actually Feel Real

Varun Choraria
September 1, 2025
Learn how to design AI role-play scenarios that feel real, adapt in real time, and tie directly to sales outcomes like win rates, ramp speed, and renewals.
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Revenue Activation
Enablement
Learning & Coaching (LMS)
Sales

How AI Role-Play Sharpens Objection Handling Before Live Calls

Varun Choraria
August 29, 2025
Turn objection handling into a revenue skill. Learn how reps can practice tough conversations about pricing, timing, competition, and ROI value.
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Revenue Activation
Enablement
Learning & Coaching (LMS)

Implementing AI Role-Play: Mistakes That Kill Adoption Early

Varun Choraria
August 28, 2025
Rolling out AI role play? Avoid 6 common mistakes, from generic scenarios to missing manager buy-in. Learn how to implement it the right way.
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Revenue Activation
Enablement
Learning & Coaching (LMS)
Sales
Customer Success
All

The AI Role-Play Buyer’s Framework: Key Features You Can’t Compromise On

Varun Choraria
August 26, 2025
Not all AI role play platforms are built to deliver outcomes. Here are 5 features your team can’t compromise on, from coaching dashboards to adaptive feedback.
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Revenue Activation
Enablement
All
Learning & Coaching (LMS)
Sales
Customer Success

AI Role-Play Use Cases Across Sales and Customer Success

Varun Choraria
August 25, 2025
See how sales and CS teams use AI role play to train reps, handle objections, and retain customers. Backed by real use cases and examples.
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Enablement
Revenue Activation
Sales

AI-Native vs Fragmented Enablement: The Cost of Good Enough

Varun Choraria
August 22, 2025
Most stacks look “good enough” but stall growth. Discover how AI-native enablement reclaims time, reduces friction, and drives revenue outcomes.
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Revenue Activation
Enablement
Sales

The Hidden Pitfalls of Adding AI to Enablement

Varun Choraria
August 14, 2025
Avoid the 4 costly mistakes that kill AI success in sales enablement. Discover how to get measurable impact and better rep adoption.
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Revenue Activation
Learning & Coaching (LMS)
Sales

AI Role-Play vs. Traditional Role-Play: What’s Actually Changed?

Varun Choraria
August 8, 2025
Discover how AI role-play transforms sales coaching from a one-off exercise into a continuous, measurable enablement layer that boosts performance.
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Revenue Activation
Enablement
Digital Sales Room
Content Management
Learning & Coaching (LMS)
All

The Hidden Complexity Inside Traditional Revenue Enablement Platforms

Varun Choraria
July 24, 2025
Consolidating tools doesn’t simplify revenue workflows. Learn how GTM Buddy's AI delivers trusted, in-context guidance that sellers actually use.
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Enablement
Revenue Activation
Learning & Coaching (LMS)

What “Good” Looks Like in Revenue Enablement - and Why It Matters Now

Varun Choraria
June 16, 2025
Curious what good revenue enablement actually looks like? Discover 7 traits that define high-impact teams - and how to move from support to strategy.
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DSRs A Cross-Functional GTM Engine Beyond Sales
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Digital Sales Room
Enablement
Revenue Activation

How Cross-Functional GTM Teams Use Digital Sales Rooms

Aditya Jhalani
May 23, 2025
Think DSRs are just for sellers? Discover how Customer Success, PMM, Enablement, and RevOps are quietly turning them into their GTM secret weapon.
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how-ai-is-shaping-the-next-generation-of-digital-sales-rooms
All
Digital Sales Room
Sales
Revenue Activation

How is AI Shaping the Next Generation of Digital Sales Rooms

Varun Choraria
May 23, 2025
Your buyers have changed. Has your Digital Sales Room kept up? Find out how today’s smartest sellers are using AI to read buyer intent in real time.
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Digital Sales Room
Enablement
Sales

Shared Folder or Digital Sales Room? What Buyers Notice Fast

Varun Choraria
May 21, 2025
Still using shared folders to sell? See how Digital Sales Rooms deliver a strategic buying experience that guides decisions and closes B2B deals faster.
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Digital Sales Room
Enablement

MAP It Out: Crafting Mutual Action Plans to Streamline Complex B2B Deals

Puneet Vishnawat
May 20, 2025
Discover how to create and implement Mutual Action Plans (MAPs) to streamline complex B2B sales processes, enhance collaboration, and close deals faster.
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what-hundredplus-quarters-in-sales-taught-us-about-cybersecurity-enablement
All
Enablement
Sales

What 100+ Quarters in Sales Taught Us About Cybersecurity Enablement

GTM Buddy
May 19, 2025
Cracking cybersecurity sales? It takes more than a good pitch. Steal 5 hard-earned lessons to boost credibility, coach reps, and close complex deals with AI.
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Digital Sales Room
Enablement
Sales
Revenue Activation

Step-by-Step Guide to Building Your First Digital Sales Room

Puneet Vishnawat
May 16, 2025
Learn how to build a digital sales room that drives deals faster. Explore tools, structure, and real examples to create buyer-first virtual deal rooms.
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Content Management
Enablement
Revenue Activation

The $2.3M Content Delivery Gap Hiding in Revenue Enablement

Varun Choraria
April 17, 2025
This article expands on insights originally shared by our CEO in a recent LinkedIn post on enablement challenges facing enterprise sales organizations.
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Digital Sales Room
Enablement
Sales
Revenue Activation

GTM Buddy Adds AI Role-Play and Digital Sales Rooms

Varun Choraria
April 8, 2025
One platform. Zero silos. GTM Buddy unifies AI Sales Role Play and Digital Sales Rooms to fuel rep productivity and deal velocity.
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All
Marketing
Enablement

Why Enablement Shapes B2B Product Launches After Day One

Varun Choraria
April 3, 2025
Most B2B product launches fail due to one thing: internal readiness. Learn how strategic enablement empowers every team before, during, and after launch.
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Enablement
Sales
Marketing
Revenue Activation

The Buyer-Centric Playbook Isn’t Enough - Here’s What Comes Next

Ron Baden
March 4, 2025
Your playbook is outdated. Discover how AI-powered enablement is transforming buyer journeys - and why top teams are adapting fast to stay ahead.
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Enablement
Revenue Activation
Sales

Cut Through the AI Hype: What Revenue Leaders Need to Know About AI That Moves The Needle

Varun Choraria
March 3, 2025
AI is everywhere, but not all of it delivers. Revenue leaders, learn how to cut through AI-washing, spot real AI, and make smarter decisions for real sales impact.
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All
Enablement

Why Teams Are Switching from Legacy Enablement to GTM Buddy

Varun Choraria
February 25, 2025
Frustrated with legacy enablement? See why revenue leaders choose GTM Buddy for 3x adoption, faster onboarding, smarter training, and seamless migration.
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All
Enablement

Is Your Enablement Platform Costing You Revenue?

Varun Choraria
February 24, 2025
Struggling with low adoption and lost deals? Learn how leading revenue teams use AI-native enablement platforms to fix broken workflows and boost impact.
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Learning & Coaching (LMS)
Enablement
Revenue Activation

Why the Future of Sales Training Is About Untraining Your Reps

Varun Choraria
January 21, 2025
Sales success today isn't about knowing the answers - it's about adapting in real time. Discover how AI-powered untraining builds agile, confident reps.
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Content Management
Enablement
Revenue Activation

How AI-Driven Personalization Replaces Content-Heavy Enablement

Varun Choraria
January 21, 2025
Sales teams don't need more content - they need smarter content. See how AI-driven personalization makes every buyer interaction precise and impactful.
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All
Enablement
Revenue Activation

How AI is Reshaping Revenue Enablement in 2026 (and Beyond)

GTM Buddy
December 23, 2024
What's shaping revenue enablement in 2026? Expert strategies and AI-powered solutions from top CROs to drive real results.
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Enablement
Revenue Activation

How AI Finally Unifies RevOps and Revenue Enablement

Ron Baden
November 22, 2024
Still stuck in silos? Discover how AI aligns RevOps & Enablement to boost deal velocity, improve rep readiness, and drive predictable revenue growth in 2025.
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All
Learning & Coaching (LMS)
Enablement
Revenue Activation
Sales

Top 10 AI Role-Play Scenarios Every Sales Team Should Practice

Nehal Firdous
November 21, 2024
Old-school training won't cut it in 2026. Explore 10 AI sales role play scenarios - from price pushbacks to stalled deals - to elevate performance.
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Customer Success
Revenue Activation

Why AI is Set to Elevate Customer Success to New Heights

Nehal Firdous
November 11, 2024
Discover how AI in Customer Success delivers on-demand learning, real-time insights, and better product knowledge to build trust and scale proactive CX.
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All
Learning & Coaching (LMS)
Enablement
Revenue Activation
Sales

How AI-Driven Learning Builds More Confident Sales Teams

Aditya Jhalani
November 5, 2024
Sales training doesn’t have to steal selling time. Learn how AI-driven learning fits into reps’ workflows - with role plays, adaptive paths, and real-time feedback.
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All
Enablement
Revenue Activation

Why Unified Revenue Enablement Is Becoming Non-Negotiable

Varun Choraria
November 5, 2024
Fragmented tech stacks are slowing your teams. See how unified AI enablement improves efficiency, content usage, and rep performance.
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All
Sales

How to Choose the Right Sales Methodology for Your SaaS Team

Ron Baden
December 21, 2023
How to choose the right sales methodology for your SaaS company? Explore the top options and learn how to prep your team for success.
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All
Sales

How to Plan a Successful Sales Kickoff: A Complete Checklist

Ron Baden
November 15, 2023
Sales kickoffs energize your team and offer practical tips for success. Discover the dos and don'ts of planning a triumphant sales kickoff.
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Marketing
Revenue Activation
Enablement

B2B SaaS Product Launch Checklist for the AI-Enabled Era

Nehal Firdous
October 31, 2023
Ensure a successful B2B SaaS product launch with our complete checklist. Every task you need, in the right order, to launch on time and with impact.
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All
Marketing

32 Must-Read Books to Level Up Your Product Marketing Game

Nehal Firdous
October 5, 2023
Build your product marketing expertise with our curated selection of 32+ must-have product marketing books that cover everything from product positioning to psychology and more.
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All
Content Management
Enablement

Bringing Order to Chaos: Check The New Take on Tag Taxonomies

Chandramani Tiwari
September 6, 2023
The hidden reason reps can’t find content? Your tag taxonomy. Discover how AI fixes discovery, reduces admin pain, and surfaces content when it matters most.
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Enablement and the Forgetting Curve
All
Learning & Coaching (LMS)
Enablement

How Situational Enablement Beats the Forgetting Curve

Sundar Velliachamy
August 17, 2023
Learn why situational enablement is the best way to combat the forgetting curve by providing the right information at the right time to your reps.
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All
Enablement
Content Management
Revenue Activation

Transforming Revenue Enablement with Contextual Search, AI and More

Chandramani Tiwary
June 8, 2023
Search on legacy sales enablement platforms is broken. Learn how GTM Buddy is making search smarter so sales reps can be more productive and effective.
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Sales
Enablement
Marketing

How Interactive Product Tours Became the MVP of Modern Sales Collateral

Akshaya Chandramouli
May 12, 2023
Why should you invest in interactive product tours as your sales enabler? Read to find more!
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Improve Buyer Collaboration With Digital Sales Rooms
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Digital Sales Room
Enablement
Sales

Digital Sales Rooms: A Better Way to Improve Buyer Collaboration

Nehal Firdous
April 13, 2023
What’s killing your deals? Buyer friction. See how digital sales rooms streamline buying and give reps the edge to grow revenue, faster.
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All
Digital Sales Room
Enablement
Sales

Transform B2B Buying Experience with Digital Sales Rooms

Nehal Firdous
March 10, 2023
Accelerate sales cycles and reduce buyer friction. Discover how digital sales rooms help B2B reps deliver personalized, efficient buying experiences that win deals.
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Sales
Enablement
Revenue Activation

Make Your Sales Calls More Productive With Meeting Prep

Nehal Firdous
January 18, 2023
The right information and a sound plan are vital to a successful sales call. Our blog shares practical tips on how to plan for a sales call and make it a success.
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All
Enablement
Content Management

7 ways Microsoft SharePoint Is Undermining Your Sales Enablement Efforts

Nehal Firdous
December 21, 2022
Microsoft Sharepoint is reducing the effectiveness of your sales team. It’s time to switch to a modern revenue enablement platform like GTM Buddy.
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All
Marketing

7 Skills Every Product Marketer Needs

Nehal Firdous
December 5, 2022
What does it take to be a successful product marketer? We have listed seven skills every product marketer should have in their arsenal.
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All
Sales
Content Management

Social Proof Is a Deal Killer – How Enablers Can Help Reps Succeed

Aditya Jhalani
November 25, 2022
You lose deals when reps use social proof wrong. Leverage modern enablement platforms to equip them with relevant customer evidence just in time.
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All
Enablement
Content Management

Learn Why You Should Have Moved On from DocSend Yesterday

Aditya Jhalani
November 24, 2022
DocSend is used for document tracking but offers limited features for its high pricing. Learn why and when you should move on to better alternatives.
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All
Sales

The Secret Sauce Framework to Create World-Class Sales Managers

Sunil Neurgaonkar
October 25, 2022
Learn how to empower frontline sales managers with Todd Caponi’s simple 5Fs framework.
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All
Enablement

Your First 90 Days as a Sales Enabler

Krati Seth
October 17, 2022
New to sales enablement? Discover how to quickly build credibility, align with revenue teams, and deliver quick wins in your first 90 days using this free template.
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Sales
Marketing

Beyond the pitch: how to build sales decks that spark high‑value buyer conversations

Belal Batrawy
October 16, 2022
Steal our 7-step formula to build a killer sales deck that drives amazing buyer engagement.
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All
Enablement
Content Management

5 Questions To Ask When Evaluating Sales Enablement Tools

Deepak Jannu
October 13, 2022
You can avoid potential missteps by asking these 5 questions when choosing a sales enablement platform.
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All
Sales
Marketing

How to Build Competitive Sales Battle Cards That Win Deals [Free Template]

Belal Batrawy
October 9, 2022
Tired of unused battle cards? Learn how to build competitive sales battle cards that fit real buying scenarios, boost confidence, and help sellers win more deals.
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All
Enablement
Content Management

7 Reasons Why Google Drive Will Not Help Scale Your Sales Enablement

Deepak Jannu
October 8, 2022
Don’t bet on Google Drive as a scalable content management system to support your sales enablement efforts.
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All
Enablement
Revenue Activation

AI And Sales Enablement: Getting Under The Hood Of Just-In-Time Enablement

Chandramani Tiwary
October 4, 2022
Boost your sales with GTM Buddy's just-in-time enablement platform that offers relevant recommendations only after considering the buyer's context.
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All
Content Management
Enablement
Revenue Activation

How Contextual AI Can Help Sellers Gain Greater Credibility With Buyers

Chandramani Tiwary
October 3, 2022
With GTM Buddy's contextual AI, you can build strong buyer relationships with just-in-time content recommendations.
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All
Content Management
Enablement

Why Sellers Need to Focus on Context for B2B Content

Chandramani Tiwary
October 2, 2022
Smart sellers that use contextually relevant content quickly establish credibility and gain buyers' trust during a competitive sales cycle.
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