Sreedhar Peddineni
CEO and Co-founder, GTM Buddy
Sreedhar Peddineni is the CEO and co-founder of GTM Buddy. He previously co-founded Gainsight, where he brought in Nick Mehta as CEO and helped build the company to a $1.1B exit, creating the Customer Success software category in the process. He also co-founded Host Analytics (now Planful), which created the cloud EPM category. GTM Buddy is building Revenue Activation the third category.
All Blogs
Skills sprawl is the next “tools for all.”
Skills sprawl is emerging as the next enterprise challenge, where uncontrolled AI skill creation risks repeating the fragmentation of the SaaS era.
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The Honest Math of Agentic Sales at Scale
Asking an AI sales platform how many calls it can reliably analyze may reveal more about its engineering than its demo ever will.
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GTM engineering is the new architecture function.
GTM Engineering may become the next major SaaS function, bridging the gap between AI infrastructure and revenue execution.
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Honest Math on Agentic Costs: Why AI Isn't a Utility Yet and What That Means for Your FY26 Budget
A reality check on agentic AI economics: why AI agents aren’t a utility yet and how organizations should budget for their unpredictable costs in FY26.
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The Activation Era: From legacy enablement to Revenue Activation in the agentic era of sales.
A perspective on why legacy sales enablement is giving way to Revenue Activation a new category designed to help revenue teams operate effectively in the agentic AI era.
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Skills Are the New Literacy: What a Zapier partnerships leader's actual screen taught us about working in the Agentic Era
We recently hosted a fireside with Brad Smith, who leads startup and investor partnerships at Zapier.
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The Digital Sales Room Is the Wrong Name for What It Actually Does
A Digital Sales Room is not just a place to store content. It is an activation surface that drives influence by delivering the right information to the right stakeholders and revealing how they engage with it.
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I Replaced Myself as the Router: What I Learned Building 5 AI Operating Loops for a 44-Person Company
A CEO replaces manual work with AI-powered loops, shifting from managing information to making better decisions.
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How We’re Building an AI-Native Sales Team at a 44-Person Company
A hands-on approach to making sales teams AI-native by having reps use the same AI tools their buyers use, turning ecosystem fluency into real sales credibility.
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The Agentic CEO: Building a Category Through Capacity, Not Headcount
What does an agentic CEO actually do? Build infrastructure that unlocks capacity beyond headcount. Here’s how a 44-person team competes with giants.
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Why Your AI Training Is Failing in the Field
Why does AI training fail in enterprises? The issue isn't the curriculum. It’s architecture. Here’s why activation outperforms enablement.
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When Giants Merge, Startups Sprint
As Highspot and Seismic enter integration, AI keeps accelerating. Here’s why startups built for Revenue Activation move differently.
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