Migration Guide: Showpad → Revenue Activation

Merging Two Enablement Platforms
‍Doesn't Create Revenue Activation.

Showpad combined with Bigtincan to build an 'AI-Native Revenue Effectiveness Platform.' GTM Buddy activates the revenue capacity that platform consolidation was never designed to unlock.
This isn't switching vendors. It's escaping the architectural assumption that combining enablement tools equals activating revenue. They've layered Showpad Assist, GenieAI, digital avatars, and AI roleplay on top. They now use the word 'agentic.' But merging two legacy platforms doesn't change the fundamental architecture.
Map Your Revenue Capacity
See the Migration Path

From 'Revenue Effectiveness Platform' to Activation Engine.
From Consolidation to Causation.

The question isn't 'Is Showpad + Bigtincan comprehensive?' The question is: 'Does combining two enablement platforms automatically cause revenue?' In the Agentic Sales Era, reps don't need more platform capability. They need systems that support judgment in motion.
Legacy
Revenue Effectiveness Platform
Fundamental unit
Asset/Module
Primary action
Access
User experience
Platform Navigation
Measures
Usage + Engagement
Content lives in
Reps visit the platform
User interaction
Consolidation of tools
Activation
Activation Engine (GTM Buddy)
Fundamental unit
the Signal
Primary action
Injection
User experience
Flow
Measures
Causation
Content lives in
The engine visits the rep
User interaction
Elimination of tool dependency

The Real Cost Isn't the Merger Premium.
It's the Gap Between 'Effectiveness' and 'Activation.'

Showpad and Bigtincan combined to create a more 'effective' platform. But effectiveness is an optimization metric. Revenue capacity is an economic constraint. Every month your team spends navigating the platform - even an 'AI-Native' one - is a month of buried revenue capacity.
Right now, your reps are hitting these constraints:
  • Content gets organized
  • Training modules get completed
  • AI features get enabled
  • Reps still spend 70% of time on non-selling work
  • Revenue impact still can't be proven with deal-level causation

Your Capacity Gap (Example)

Current State
50 reps
20 deals/rep
20% win rate
$10M revenue
Activated State
50 reps
25 deals/rep
25 deals/rep
22% win rate
+10% relative
$13.75M revenue
THE GAP
$3.75M in buried capacity
Showpad's promise: a more effective, unified platform. The reality: unified reporting on activity that still doesn't connect to specific deals won or lost.
GTM Buddy's promise: This quarter, measured in deals moved.
Understanding the AI Reality

Agentic Field Support' That Still Requires Reps to Visit the Platform
Isn't Agentic.

Showpad has gone big on AI with the Bigtincan merger. Even Showpad Assist, their 'field sales agent', is designed around a workflow where reps open the app, capture notes, wait for AI to summarize, review briefings, then execute in their actual selling environment. That's a better capture-and-summarize loop. It's not activation.

Showpad Assist
GenieAI
PitchAI
AnalyticsIQ
Digital Avatars
AI Roleplay

Showpad's Approach

  • Showpad Assist captures and summarizes
  • GenieAI provides roleplay before deals
  • 'Field-first intelligence' = mobile app focus
  • AI improves what's in the platform
  • Reps must initiate AI interaction

Activation Approach

  • System detects and injects, no capture needed
  • Signal arrives during deals
  • Workflow-first = embedded in CRM, email, calendar
  • AI eliminates the need for the platform
  • System initiates based on deal context

Showpad built a smarter assistant for field reps who can stop and capture. GTM Buddy activates execution for reps moving at conversation speed.

Two Leaders in the Same Legacy Category
Is Still the Same Legacy Category.

In November 2025, Showpad announced they were named a Leader in the 2025 Gartner Magic Quadrant for Revenue Enablement Platforms, with both Showpad and Bigtincan individually recognized as Leaders. Their messaging: "Dual Leader recognition marks a new era."

Showpad Assist
GenieAI
PitchAI
AnalyticsIQ
Digital Avatars
AI Roleplay
What Gartner Measures
  • Platform completeness
  • Feature breadth
  • Market presence
  • Vision for enablement
  • 'Can they execute as a vendor?'
What Revenue Activation Requires
  • Execution support in workflow
  • Signal injection at moment of need
  • Capacity unlocked per rep
  • Causal proof of revenue impact
  • 'Can they help YOUR reps execute in deals?'

The Reframe:

Showpad can be a Leader in the old category forever. The question is whether your revenue constraint lives in that category - or in the one that hasn't been named yet.

Analyst validation ≠ Revenue causation.

Category leadership ≠ Architectural transformation.

Five Readiness Levers.
One Activation System.

Storage fixes one problem: "Where's the file?" Activation fixes five constraints that actually determine revenue.

Ramp Acceleration

Be Ready This Quarter, Not the Next One

Showpad Approach

GenieAI roleplay + Bigtincan readiness, PitchAI practice sessions

Activation Approach

Learning reinforced in live workflow, signal during actual deals

Outcome: Faster ramp. More quota-hitters this quarter.

In-Flow Activation

Built Around the Rep, Not the Platform

Showpad Approach

Showpad Assist mobile app, 'Field-first' = open the app

Activation Approach

Workflow-first = never leave the deal. AI activates before you ask.

Outcome: Focused reps. Faster deals. No platform dependency.

Content Velocity

Confidence, Not Volume

Showpad Approach

Content organized in the platform, AI-powered search improvements

Activation Approach

Right content at right moment. No search required.

Outcome: The right asset for this buyer, this moment, without hunting.

Coaching Precision

The One Thing That Moves This Deal

Showpad Approach

PitchAI practice + benchmarking, GenieAI digital avatars

Activation Approach

One focused adjustment. Real-time intervention during execution.

Outcome: Better forecast accuracy. Managers as pit crew chiefs, not roleplay reviewers.

Revenue Proof

From Correlation to Causation

Showpad Approach

'70% more likely to hit quota with AI' (survey), AnalyticsIQ dashboards

Activation Approach

'This action moved this deal' (attribution). Deal-level revenue proof.

Outcome: Defensible ROI. Strategic credibility without surveys.

Pull one lever, you fix a moment. Pull all five, you transform the system.

Escaping Platform Consolidation Is Simpler Than You Think.

You're not abandoning an investment.
You're migrating from one architecture to another.
And here's the counterintuitive truth:
migrating from Showpad is often faster than implementing Showpad was. Why?
Because you're not trying to replicate platform complexity. You're escaping it.

Migration Timeline

Phase
Highspot (Typical)
GTM Buddy
Implementation
3-6 months
Weeks
Platform Adoption
Ongoing project
Automatic (in-workflow)
Content Migration
Manual, painful
AI-assisted context mapping
Time to ROI
12+ months
This quarter
Post-Merger Uncertainty
12-18 months integration
Nonea

What Makes It Fast

No Platform Adoption Required - lives where reps already work. No Showpad app to open.
AI-Powered Content Mapping - auto-tagged by deal context, not module hierarchy
Start While You Evaluate - run in parallel, transition when post-merger chaos becomes too expensive
No Admin Dependency - the system manages No Change Management Overhead - while Showpad customers navigate the Bigtincan integration, you could be activating

You're Not Underpowered.
You're Under-Activated.

Showpad merged with Bigtincan. They added Showpad Assist, GenieAI, PitchAI.
They became a Gartner Leader twice over.
And still, reps spend 70% of their time on non-selling work. Still, win rates haven't moved. Still, you can't prove enablement's impact on revenue with deal-level causation.
That's not a features gap. That's not an analyst recognition gap.  That's an architecture gap.
Showpad gave you a library.
GTM Buddy gives you an engine.
Still, you can't prove enablement's impact on revenue with deal-level causation.
Five levers. One activation system. Revenue unlocked without adding headcount.
Migrate Now
Map Your Revenue Capacity →

Frequently Asked Questions

We've invested heavily in Showpad. Is migration worth the disruption?

Showpad Assist is their 'first-ever field sales agent.' Doesn't that solve the activation problem?

Showpad just merged with Bigtincan and added tons of AI features. Aren't we losing capabilities?

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Showpad Assist is their 'first-ever field sales agent.' Doesn't that solve the activation problem?

Showpad Assist is their 'first-ever field sales agent.' Doesn't that solve the activation problem?

They're a 'dual Leader' in Gartner now. Doesn't that validate the merger?

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How long does migration actually take?

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How do you measure ROI differently than Showpad?

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What does 'Revenue Capacity' actually mean?

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