Migration Guide: Trumpet → Revenue Activation

A Beautiful Digital Sales Room is Still
‍a Room Buyers Have to Visit.

Trumpet is the #1 Digital Sales Room on G2 - beautiful Pods, buyer intelligence, mutual action plans. GTM Buddy activates the revenue capacity that buyer collaboration spaces were never
designed to unlock.
This isn't abandoning buyer experience. It's recognizing that where the buyer engages is fundamentally different from where the rep executes. Trumpet has earned G2's #1 DSR ranking for two consecutive quarters. They serve customers like Google, Cognism, and Datadog. But here's the uncomfortable truth: a DSR optimizes the buyer's experience of receiving information. It doesn't support the rep's execution in delivering it.
Map Your Revenue Capacity
See the Migration Path

From 'Intelligent GTM Layer' to Activation Engine.
From Buyer Destination to Rep Support.

The question isn't 'Is Trumpet a great DSR?' The question is: 'Does optimizing the buyer's experience automatically support the rep's execution?' In the Agentic Sales Era, reps
don't just need a better place to send buyers. They need systems that support their judgment in motion.
DSR Architecture
Trumpet
Fundamental unit
The Pod (Microsite)
Primary action
Sharing
User experience
Destination
Measures
Buyer Engagement (opens, time in Pod)
Visits
Buyers visit the Pod
Activation Architecture
GTM Buddy
Fundamental unit
the Signal
Primary action
Injection
User experience
Flow
Measures
Causation (Capacity Unlocked)
Visits
The engine visits the rep

The Real Cost Isn't the £29/Month Seat.
It's the Gap Between Buyer Engagement and Rep Execution.

Trumpet shows you when buyers open the Pod, how long they spend, which assets they view. That's valuable buyer intelligence. But buyer engagement with the Pod is after the rep interaction. The deal is often decided in the conversation - and the Pod can't help during that conversation.
Right now, your reps are hitting these constraints:
  • Beautiful Pods get created and shared
  • Buyer engagement analytics flow in
  • Buyer engagement analytics flow in
  • Reps still spend 70% of time on non-selling work
  • Revenue impact at the moment of execution remains unsupported

Your Capacity Gap (Example)

Current State
50 reps
20 deals/rep
20% win rate
$10M revenue
Activated State
50 reps
25 deals/rep
25 deals/rep
22% win rate
+10% relative
$13.75M revenue
THE GAP
$3.75M in buried capacity
Trumpet's promise: better buyer experience, engagement intelligence. The reality: buyer-side metrics that don't connect to rep-side execution.
GTM Buddy's promise: This quarter, measured in deals moved.
Understanding the AI Reality

55,000 Pods Created.
Zero Help During the Live Conversation.

Trumpet has built impressive DSR capabilities: personalized Pods, Composer AI for rapid creation, mutual action plans, buyer intelligence, TrumpetSign for e-signatures, and 50+ integrations. Their messaging: '#1 Digital Sales Room.' But the DSR is what happens after the conversation. Deals are won during the conversation.


Their current AI capabilities include:

Personalized Pods
Composer AI
Mutual Action Plans
Buyer Intelligence
TrumpetSign
50+ Integrations

Trumpet's Approach

  • Pod is a destination buyers visit
  • Supports buyer after conversation
  • Buyer engagement analytics
  • 'What did the buyer view?'

Activation Approach

  • Activation lives in the rep's workflow
  • Supports rep during conversation
  • Rep execution support
  • 'What does the rep need right now?'

The DSR is the destination.
Revenue Activation is the journey.

#1 Digital Sales Room for Two Consecutive Quarters
Validates Category Excellence, Not Revenue Causation.

What It Validates
User satisfaction with DSR experienc

eFeature completeness for buyer collaboration

Market momentum in the DSR category

Implementation quality
What It Doesn't Validate

Whether Pod engagement causes deals to close

Whether reps get help during live execution

Whether 'buyer intelligence' translates to revenue capacity

Whether the DSR category addresses rep-side execution constraints
The Reframe:
Being #1 in Digital Sales Rooms validates your position in the DSR category. It doesn't validate that DSRs solve the Agentic Era's execution constraint.
Category momentum ≠ Revenue causation.
Funding momentum ≠ Architectural transformation.

Five Readiness Levers.
One Activation System.

Storage fixes one problem: "Where's the file?" Activation fixes five constraints that actually determine revenue.

Ramp Acceleration

Be Ready This Quarter, Not the Next One

Trumpet Approach

Learn to create and manage Pods, Track Pod creation proficiency

Activation Approach

Learning reinforced in live workflow, Track time-to-first-deal

Outcome: Faster ramp measured in deals, not Pod quality.

In-Flow Activation

Built Around the Rep, Not the Platform

trumpet Approach

Shows up in CRM, email, calendar. Rep execution supported during conversation.

Activation Approach

Shows up in CRM, email, calendar. Rep execution supported during conversation.

Outcome: Focused reps. Faster deals. Support when they need it.

Content Velocity

Confidence, Not Volume

Trumpet Approach

Content organized in Pod for buyer, Composer AI creates Pod assets

Activation Approach

Right content at right moment for rep. Context-matched content
in flow.

Outcome: The right asset for execution, not just presentation.

Coaching Precision

The One Thing That Moves This Deal

Trumpet Approach

Buyer engagement analytics inform next steps, 'Buyer spent 5 min
on pricing'

Activation Approach

Real-time intervention during execution. Single focused cue.

Outcome: ±5% forecast accuracy. Managers as pit crew chiefs.

Revenue Proof

From Correlation to Causation

Trumpet Approach

Track Pod views, time in room, Buyer engagement correlation

Activation Approach

'This action moved this deal' (attribution). Deal-level revenue proof.

Outcome: Defensible ROI. Strategic credibility without engagement proxies.

Pull one lever, you fix a moment. Pull all five, you transform the system.

From Buyer Destination to
Rep Activation.

Migration Timeline

Phase
Trumpet
GTM Buddy
Implementation
Quick (self-serve)
Days
Focus
Buyer experience
AI-assisted mapping
Adoption
Requires Pod creation habit
80-90% automatic
ROI Measurement
Buyer engagement
Deal-level causation

What Makes It Fast

They're Not Mutually Exclusive — some teams keep Trumpet for buyer collaboration while adding GTM Buddy for execution support
DSR → Buyer experience. Activation → Rep performance.
The question isn't 'which one?' It's 'what's the gap in your current model?'

You're Not Under-Podded.
You're Under-Activated.

Trumpet is the #1 Digital Sales Room. They've created 55,000+ Pods. They serve Google, Cognism, and Datadog. And still, when reps are on live calls, they're on their own. Still, the moment of execution - when deals are actually won or
lost - goes unsupported. Still, you can't prove that Pod engagement caused specific deals to close. That's not a buyer experience gap. That's a rep execution gap. That's an architecture gap.
Trumpet gave you a pods.
GTM Buddy gives you an activation engine.
Five levers. One activation engine. Revenue unlocked without adding headcount.
Migrate Now
Map Your Revenue Capacity →

Frequently Asked Questions

Trumpet is #1 on G2. Isn't that proof it works?

G2 rankings measure DSR category satisfaction - buyer experience, Pod features, implementation quality. They don't measure whether Pod engagement causes deals to close. Category leadership and revenue causation are different things.

We get buyer intelligence from Trumpet. Isn't that valuable?

Knowing when buyers engaged the Pod is valuable signal. But that signal arrives after the conversation. The deal moment happens during the conversation - and the Pod can't help there. Activation supports execution at the moment it matters.

Do I have to choose between DSR and activation?

No. Many teams keep DSRs for buyer collaboration while adding activation for rep execution. DSR → where buyers go. Activation → what reps get. They solve different constraints.

How is GTM Buddy different from a Digital Sales Room?

A DSR is a destination - a beautiful place you send buyers to view content and collaborate. Activation is a system that supports rep execution in real-time -injecting signal into CRM, email, and calendar at the moment of selling. One optimizes buyer experience; the other supports rep performance.

How do you measure ROI differently?

Trumpet measures buyer engagement: Pod views, time in room, asset downloads. GTM Buddy measures causation: which enablement actions directly moved which deals. The shift from 'buyer spent 5 minutes on pricing' to 'this action increased win rate by 12%' is the difference between engagement and proof.