Legacy enablement platforms promise efficiency but often fall short when it comes to adoption, impact, and usability. Sales teams struggle with clunky interfaces, disconnected workflows, and a lack of actionable insights—leading to wasted time and missed opportunities.
That’s why revenue leaders are ditching traditional platforms like Highspot and making the switch to GTM Buddy - a modern, AI-driven enablement platform built for the way sellers actually work.
In this article, we break down five game-changing reasons why revenue teams are making the switch, backed by real customer success stories and measurable business impact.
Let’s dive in.
1. Higher Adoption: Built for Sellers, Not Just Enablement Teams
"Why pay for an enablement platform your sellers won’t use?"
Why GTM Buddy Stands Out:
Legacy platforms like Highspot are built for enablement managers, often requiring sellers to break their workflow. GTM Buddy integrates directly into the tools sellers already use—email, CRM, calendar, and Slack. The result? 90% adoption rates in the first quarter, compared to the low adoption rates typical with legacy platforms.
What Legacy Platforms Lack:
- Disconnected workflows force sellers to switch tabs constantly.
- Overwhelming content libraries with poor usability.
Impact Example: LeanData increased team adoption by 80% in the first 30 days by switching to GTM Buddy.
2. Smarter Insights: Tie Enablement Directly to Revenue
"Stop guessing what works. Start knowing."
Why GTM Buddy Stands Out:
Legacy platforms provide limited buyer engagement insights, often siloed and difficult to act on. GTM Buddy offers deep analytics that track both internal (seller usage) and external (buyer engagement) metrics, making it easy to:
- See which content drives deals forward.
- Optimize enablement strategies for measurable revenue impact.
What Legacy Platforms Lack:
- Real-time, actionable buyer engagement data.
- The ability to connect content performance directly to revenue.
Impact Example: Sayari tracked $12M in influenced pipeline and increased content usage by 60% after switching to GTM Buddy.
3. AI-Powered Role Plays: Reinforce Skills at Scale
"Why train once when your reps can practice every day?"
Why GTM Buddy Stands Out:
Legacy platforms focus on static training modules, while GTM Buddy uses AI to create contextual, dynamic role plays that:
- Reinforce critical selling skills across personas and deal stages.
- Enable consistent coaching and self-guided learning.
- Reduce ramp time by giving reps real-world scenarios to practice.
What Legacy Platforms Lack:
- Realistic, deal-specific practice environments.
- Coaching tools that scale across the sales lifecycle.
Impact Example: Reps using GTM Buddy’s AI Role Plays cut ramp time by 50% and reported higher confidence in high-stakes scenarios.
4. RFP Automation: Save Time, Win More
"Automate the tedious. Focus on the important."
Why GTM Buddy Stands Out:
Legacy platforms don’t support RFP workflows, leaving teams to manually track and draft responses. GTM Buddy automates the RFP process with:
- AI-driven suggestions to craft consistent, accurate responses.
- Centralized repositories to ensure up-to-date, compliant messaging.
- Collaboration tools for teams to refine responses efficiently.
What Legacy Platforms Lack:
- AI-powered RFP automation and collaboration features.
- Tools that reduce RFP response times without compromising quality.
Impact Example: A fast-growing SaaS company reduced RFP response times by 40% and increased win rates with GTM Buddy.
5. Seamless Migration: Done in Weeks, Not Months
"Switching platforms shouldn’t feel like pulling teeth."
Why GTM Buddy Stands Out:
While legacy platforms like Highspot can take 3–6 months to implement, GTM Buddy ensures a seamless migration process in as little as 3 weeks, thanks to:
- Dedicated Customer Success teams handling migration and training.
- Minimal disruption to workflows during the switch.
- Intuitive interfaces that reduce onboarding time.
What Legacy Platforms Lack:
- Fast, painless migrations.
- Proactive support that guarantees success.
Impact Example: LeanData migrated 1,000+ assets in under three weeks and achieved full adoption within the first month.
