How Replicant Improved Adoption
Rate
& Content Discovery
With GTM Buddy
Replicant’s enablement team was combating the problem of low adoption rates and content engagement on their CMS. Content management was also proving to be cumbersome due to the repetitive manual tasks involved. They also didn’t have visibility into the content usage and influenced revenue. GTM Buddy helped solve these problems.
“Adoption of GTM Buddy was easy and natural. Four in five sellers started using the tool in the first 30 days. This gave us rich content performance insights and helped us centralize our activity tracking in our CRM for better reporting”
Challenges
Like many enablement teams, Replicant’s team encountered common hurdles in delivering the right content at the right time.
- Low Adoption and Engagement rate
The revenue teams at Replicant experienced challenges with content adoption. One key factor was the difficulty in quickly finding the right content to share when it was needed most. As a result, teams explored alternative ways to use content, though it wasn’t always the most relevant or up-to-date. - Limited Buyer Engagement Analytics
Without visibility into content usage, the enablement team lacked actionable insights on effectiveness. This made it challenging to optimize content strategy and track buyer engagement. - Content Management Complexity
Manually tagging and organizing content required significant effort, making it harder for the enablement team to efficiently manage and scale their content repository.
“Migrating from our previous CMS to GTM Buddy was incredibly smooth and efficient, making the transition seamless for our team. The hands-on support from the Customer Success team was exceptional, guiding us every step of the way and ensuring a flawless migration experience.”
Solutions
Replicant worked with GTM Buddy to solve the problems faced by the revenue and the enablement teams.
- Improved User Adoption Rate
With GTM Buddy’s in-workflow enablement, user adoption and content usage surged to 85%. This growth was driven by seamless access to relevant and accurate content within reps' daily workflows—across email, calendar, CRM, Slack, and more. GTM Buddy’s AI-powered tagging and semantic search further enhanced discoverability, ensuring reps could quickly find the right content at the right time.
Additionally, the platform’s intuitive and user-friendly design made adoption effortless, reinforcing its impact on the team’s productivity. - Buyer engagement analytics and influenced revenue
With GTM Buddy’s analytics, reps were also able to track buyer engagement and leverage it to understand stakeholder engagement and more. They were also able to track patterns of content usage across the teams internally.
“GTM Buddy is a massive improvement from the enablement platform we had earlier. The platform is surfacing the right recommendations for our reps to use. Whether it is sending an email to a prospect or finding answers to a question using AI, GTM Buddy is changing the way the team operates.”
- Effortless content management
When Replicant transitioned to GTM Buddy from Seismic, they were able to migrate all their content in a matter of days. They were able to reduce the manual work required to manage content because of GTM Buddy’s AI-powered content tagging.
“Thanks to GTM Buddy, we can see more of the content we create being used by sales reps and used in the right context. It also gives us better visibility into how the shared content is being consumed by prospects.”
