A Manifesto for the Builders, the Believers,
and the Battle-Worn

The Promise of Enablement

Enablement was born with a powerful promise. It was supposed to: Align teams, Activate champions, Shorten ramp, Scale winning plays, Turn content into revenue. Help sellers show up prepared, confident, and consistent It sounded right. And for a while, it felt like progress. We believed in it. We funded it. We built teams around it. But the truth? Where It Failed Most enablement never made it out of the portal. Playbooks got buried. Dashboards went unopened. Content went unused. Reps reverted to Slack. Buyers kept ghosting. It became a game of checklists, not clarity. Noise, not signal. Theatrics, not impact. And then AI showed up. Not as a savior, but as a bolt-on.

One more tool. One more dashboard. One more place to not look. Enablement didn’t scale. It sprawled. And the function? It never fully materialized. Instead of strategic orchestration, Enablement got reduced to SKOs, onboarding decks, and product launch logistics. We started predicting a rise to the executive table, the emergence of the Chief Enablement Officer. But in practice, enablement
got pushed to the sidelines. Underfunded. Undervalued. Underpowered. It was never given the infrastructure to win. The more we added, the more irrelevant it became. Let’s Name the Truth Enablement didn’t fail because of bad people. It failed because the architecture was wrong. It was built for: Linear buyers One-size-fits-all sales Top-down training Static content libraries AI as an afterthought But that’s not today’s world. Today’s buyers self-navigate. Deals are chaotic. Sellers have seconds, not hours. Teams are siloed. And AI is everywhere, except where it matters most.
You were promised a system. You got software. You were told enablement would drive revenue.
It became a folder. It’s time we ended the lie. And declared something better.

Introducing: Autonomous Revenue Enablement (A.R.E) This isn’t a rebrand. It’s a rebuild. ARE is a new category for a new era. Built not as a feature, but as a foundation. Not as a tab, but as a tower. Not as a stack of tools, but as a system of orchestration. ARE means: Guidance, not guesswork Context, not chaos Action, not activation It’s AI-native. Buyer-synced. Execution-aligned. Systemic, not situational.

GTM Buddy is Your Control Tower The first Revenue Guidance System for GTM teams. It doesn’t just assist reps. It aligns everyone. Sellers Managers Buyers CS Product Marketing The entire revenue motion All orbiting one intelligence layer. All moving in rhythm. Co-Pilots become the execution modules: Buyer Intel Adaptive Coaching Deal Activation Modular. Contextual. Always in flow.
Because true enablement is orchestration. And orchestration is what drives revenue.