How Spectrio replaced a scattered content across drives with an AI-first enablement system reps actually use
WEBINAR
“When they flipped the switch, it felt like we finally had the system we’d been waiting for. Everything was just… easier - for me, for enablement, and especially for the reps.”
Vic Bowers,
VP Marketing and Sales Enablement - Spectrio
Challenges
“Adoption spiked because it was the new shiny toy - but at the end of the day reps still viewed it as another system to log into. It wasn’t easily available at their fingertips.
Vic Bowers,
VP Marketing and Sales Enablement - Spectrio
Fragmented content and no clear source of truth
Spectrio relied heavily on Google Drive, but growth, acquisitions, and cross-functional workflows made it increasingly difficult to maintain structure. Sellers often used outdated decks simply because they were easiest to find. Marketing and enablement fielded constant questions, and no one had confidence that the “latest version” was truly the latest.
Legacy platform adoption declined sharply
Their legacy enablement tool introduced before GTM Buddy never became part of a seller’s natural workflow. It required manual tagging, offered no contextual guidance, and forced reps to remember one more login. Usage spiked at launch but dropped quickly as reps reverted to Drive and Slack.
Challenging to demonstrate impact or align leadership
Without consistent usage and with content scattered across multiple places, Spectrio struggled to answer foundational questions: What’s being used? What’s working? Where are reps getting stuck? Leadership, unsure of the platform’s value, didn’t engage - and enablement lacked the data to influence strategic conversations.
Solution
“It’s actually, in my opinion, easier than using the search bar because GTM Buddy delivers things I didn’t even think to look for.”
Vic Bowers,
VP Marketing and Sales Enablement - Spectrio
AI‑powered governance and version control
GTM Buddy eliminates the upkeep that once consumed enablement and marketing. Content is automatically tagged by product, persona, competitor, and use case. Internal‑only documents are clearly distinguished, and outdated assets get replaced instantly - giving sellers confidence they’re always using the right version.
Ask Buddy for in‑flow guidance
Instead of digging through folders or logging into a separate platform, sellers simply ask questions in plain language. Ask Buddy responds instantly, pulling from plays, training materials, product content, and customer stories - giving reps relevant, actionable guidance at the moment they need it.
Summarized coaching notes from long‑form content
GTM Buddy transforms dense documents into 3–4 talking points sellers can use immediately. This helps newer reps ramp faster and ensures experienced reps stay aligned on how to handle objections, discovery, and positioning.
AI Meeting Prep built around real buyer context
Before every call, GTM Buddy surfaces tailored customer examples, competitive insights, suggested questions, and stage‑appropriate messaging. What used to take 20–30 minutes of manual prep now takes seconds with AI Meeting Prep.
Digital Sales Rooms for multi‑threaded deals
GTM Buddy provides a shared buyer workspace with relevant content, mutual action plans, meeting recordings, and stakeholder‑specific recommendations. This keeps buying groups aligned and reduces the chance of deals stalling.
Results
“The platform finally gives us proof. Are we right in our assumptions? If not, what do we need to do differently? It’s the best way to go test your theories.”
Vic Bowers,
VP Marketing and Sales Enablement - Spectrio
Enablement that sellers consistently use
Because GTM Buddy shows up where reps already work - CRM, email, and calendar - adoption grew naturally. Sellers no longer needed to remember extra logins or navigate static libraries.
Substantial reduction in internal asks
Enablement and marketing teams no longer deal with repetitive requests for links, versions, or talk tracks. Buddy handles routine guidance, freeing teams to focus on strategic initiatives.
Content performance finally visible
Spectrio gained clarity on what content truly influences deals - who views it, for how long, and at what point in the cycle. This content analytics & data guides future investments and tightens alignment across teams.
Raised quality and consistency of sales conversations
With distilled coaching points, guided workflows, and contextual prep, reps show up more confident and prepared. Conversations are more consistent, more strategic, and better aligned with buyer needs.
Experience the GTM Buddy Difference
Revenue enablement doesn’t have to mean more complexity. GTM Buddy simplifies, scales, and transforms the way your team learns, sells, and grows.