Voices of Enablement

Nick Salas, the Senior Director of Global Revenue Enablement at Sirion, sheds light on the value sales enablement brings to the organization and why enablement deserves a seat at the C-level.

Carly Lehner and Malvina EL-Sayegh, hosts of The Enablement Brew podcast, discuss aligning enablement goals to business objectives and best practices to elevate rep performance.

Jonathan M. Kvarfordt, the head of GTM Revenue Enablement & Product Marketing at Simetrik, discusses why enablement must have a clear vision in alignment with the organization’s leadership.

Felix Krueger, Founder and MD at FFWD, discusses how to position your sales enablement function during a hiring slowdown and budget cuts.

Avner Baruch, the Director of Sales, Revenue Ops & Sales Enablement at Rapyd, shares his views on proactive enablement and how technology can help streamline the sales cycle and elevate rep performance.

Amidst a turbulent economy and the risk of a recession looming large, there is increased pressure on enablement to prove its ROI. How then can enablement elevate its role? In our Voices of Enablement series, we interviewed leading enablement practitioners on the topic. Here are five valuable insights that emerged from these conversations.

Felix Valeda, Global Senior Revenue Enablement Manager at Plume Design Inc, discusses ways to boost rep adoption of enablement initiatives and how to get the C-suite on your side.

Kieran Smith, the GTM Enablement & Productivity Lead at StaffBase, recommends that enablement step back and see where they stand now, where they want to go, and the resources and competencies needed to get there.

Bryan Grobstein, Head of Enablement & Strategy at AnyRoad, talks about how enablement can be a change-maker but needs support from both the leadership and reps to be truly effective.

Stephanie Middaugh, the Co-founder of ’The Enablement Squad’ and CEO of Phoenix GTM Consulting, talks about the importance of cross-team alignment in elevating the role of enablement.

Krati Seth leads the global Sales Enablement function at Whatfix. In this episode of Voices of Enablement, Krati shares tips on optimizing and measuring the impact of enablement.

Stephanie Benavidez, the Head of Sales Enablement at Loadsmart, highlights how being proactive, creative, and experimental could be key to optimizing the impact of enablement.

Salil Mishra, the Sales Enablement Lead at Vymo, talks about leveraging top sellers to boost sales productivity and other such tactics that can help drive revenue growth in the current economy.

Ashley Philipps, VP of Commercial Effectiveness at EverView, urges enablers to embrace their strategic value rather than viewing themselves solely as a support function. Learn how they can elevate their roles for greater impact.

Braxton Carr, the Director of Revenue Enablement at UserGems, talks about the role proactive enablement and customized coaching can play in helping drive revenue growth.

Tom George, the Founder and Principal Consultant at Gomo Consulting, discusses how sales enablement can impact topline and bottomline of an organization.

Stephanie White, the senior director of revenue enablement at Loopio, shares tips on improving sales performance in a recessionary environment.

Whitney Sieck, VP of Revenue Enablement at Demandbase and Founder of Enablement Enthusiast, shares enablement best practices for turbulent times.