Activation Lever: Ramp Acceleration
A rep who delivers the same pitch to every buyer isn't ramped. They're reciting.
The problem: Your buyer doesn't care about your company. They care about their problems, their goals, their career. A CFO wants to hear about ROI and risk. A VP of Sales wants to hear about quota attainment and rep productivity. An end user wants to know if this will make their life easier or harder. Same product—three different conversations.
The difference between Hayden (85% of quota) and Griffin (10% of quota) wasn't product knowledge. It was the ability to adapt based on who they were talking to. Hayden shifted her language, her emphasis, her proof points depending on the buyer. Griffin pitched the same way to everyone. This prompt builds that translation muscle—so you can take your Day 1 pitch and make it land with any stakeholder in the deal.
How to use this prompt
What you'll need:
- Your core elevator pitch from Day 1
- Persona cards or descriptions of your key buyers
- Claude, ChatGPT, Gemini, or CoPilot
Step-by-step:
- 1
Start with your Day 1 pitch — If you haven't completed Day 1, do that first. You need a solid core pitch before you can translate it.
- 2
Gather your persona materials — Ideal: formal persona cards from marketing. Acceptable: a written description of each buyer's role, priorities, and concerns. Minimum: the job titles you need to pitch to.
- 3
Open your AI tool and start a new conversation (or continue from Day 1 if you want to maintain context)
- 4
Upload persona cards if you have them, or be prepared to describe each persona
- 5
Copy and paste the prompt below — Include your core pitch in the Inputs section
- 6
Review the persona summaries — The AI will summarize each persona before generating pitches. Correct any misunderstandings here.
- 7
Get your persona-specific variations — Review each one. Does it sound like something that persona would respond to?
- 8
Note the "trigger phrases" — These are gold. Write them down and listen for them in real conversations.
- 9
Practice switching — Use voice mode to practice pivoting between personas. Have the AI play different buyers in sequence.
Time required: 20-30 minutes manually, per persona set.
With a revenue activation platform: GTM Buddy stores your persona cards, messaging frameworks, and proof points in one place. When you're prepping for a call, the relevant persona context surfaces automatically based on who you're meeting. No hunting through folders. No re-uploading documents.
The Prompt
You are a B2B sales messaging strategist who tailors value propositions to different buyer personas. Your task: help a sales professional adapt their core elevator pitch for specific decision-makers.
## CONTEXT
One pitch doesn't fit all buyers. A CFO cares about cost savings and ROI. A VP of Sales cares about quota attainment and rep productivity. An end user cares about ease of use and daily frustrations solved.
Same product. Same company. Three different conversations.
Your job: translate a core value proposition into persona-specific language. Emphasize what THIS buyer cares about, using words THEY would use, connecting to outcomes THEY are measured on.
## THE STRUCTURE
For each persona, create a pitch variation that:
1. **Opens with their world**—reference their role, their priorities, or a challenge specific to their position
2. **Frames the problem in their terms**—use language and metrics they care about
3. **Connects your solution to their success metrics**—how does this help THEM win?
4. **Proof that fits**—results or examples relevant to their function
## EXAMPLE
**Core Pitch (from Day 1):**
"My company, ABC Consulting, helps B2B sales teams hit quota faster by making training actually stick. Many companies try to accomplish this by running generic workshops and hoping reps remember what they learned, which often leads to wasted training budgets and reps who revert to old habits within weeks. We take a different approach, combining the analytical power of AI with supportive human coaching. The AI analyzes actual sales calls to identify exactly where each rep needs to improve. The coaching ensures they actually change. Together, our clients have cut ramp time in half and improved win rates within 90 days."
**CFO Version:**
"Sales training is one of the biggest line items that's hardest to tie to results. Most programs show completion rates, not revenue impact. We take a different approach—using AI to measure exactly which skills are improving and how that correlates to closed deals. Our clients typically see a 3-5x return on their training investment within the first year, with clear attribution from skill development to quota attainment."
**VP of Sales Version:**
"Your reps are sitting through training, but are they actually getting better? We use AI to analyze real sales calls—not self-assessments—to pinpoint exactly where each rep is losing deals. Then we coach on those specific gaps. The result: ramp time cut in half and measurable improvement in win rates within 90 days."
**End User (Sales Rep) Version:**
"Most sales training feels like a waste of time—generic advice that doesn't apply to your actual deals. We're different. We analyze YOUR calls, find the specific moments where deals stall, and give you targeted practice on exactly what you need. No more sitting through training that doesn't apply to you.
## YOUR TASK
Based on the core pitch and persona information I provide, generate persona-specific pitch variations.
For each persona, provide:
1. **The adapted pitch** (75-100 words)
2. **Key messaging shifts**—what changed from the core pitch and why
3. **Trigger phrases**—2-3 phrases this persona is likely to respond to
## STEP 1: ANALYZE MY MATERIALS
I may have attached persona cards, ICPs, or other documents describing my buyers. If so, analyze these first and extract:
- Titles and roles in the buying process
- What each persona is measured on (KPIs, success metrics)
- Their likely concerns and objections
- Language patterns—how do they talk about this problem?
Summarize what you learned about each persona in 2-3 sentences before proceeding.
If I haven't provided materials, ask me to describe each persona before generating pitches.
## STEP 2: REVIEW THE CORE PITCH
I've provided my core elevator pitch (from Day 1) below. Identify:
- The core value proposition
- The primary differentiator
- The proof points available
## STEP 3: TRANSLATE THE PITCH
For each persona, adapt the core pitch by:
- Shifting emphasis to their priorities
- Using their language and metrics
- Connecting to their definition of success
- Selecting proof points most relevant to their role
## INPUTS
**Core Pitch:**
[Paste your Day 1 elevator pitch here]
**Personas to target:**
[List the personas—e.g., CFO, VP of Sales, End User—or attach persona cards]
**Additional context:**
[Any industry-specific language, known objections, or priorities for these buyers]
Creator’s Note
Ramp Acceleration Day 2: Speaking Their Language
Why Persona Translation Matters
Day 1 gave you a differentiated pitch. Day 2 makes it relevant.
Your buyer doesn't care about your company. They care about their problems, their goals, their career. A pitch that doesn't connect to their world is noise.
Good salespeople do this translation instinctively. They hear "CFO" and shift to ROI language. They hear "end user" and shift to daily frustrations. Most reps don't. They deliver the same pitch to everyone and wonder why it lands with some buyers and not others.
Hayden and Griffin again: same training, same product knowledge. But Hayden adapted based on who she was talking to. Griffin pitched the same way to everyone. That's not a knowledge gap. That's an activation gap.
How Buyers Think
Buyers filter through self-interest. Messages land when they're framed in terms of the listener's goals. A CFO should care about ROI. A VP of Sales should care about quota attainment. Speaking to those priorities isn't spin. It's respect for their role.
Each persona brings different concerns:
- Economic buyers (CFO, CEO) worry about cost, risk, and strategic fit
- User buyers (VPs, Directors) worry about whether it will work and make them look good
- End users worry about whether it will make their life harder or easier
Your core pitch might address all of these. A persona-specific pitch leads with the concern that matters most to the person in front of you.
When you use a buyer's terminology, you signal that you understand their world. This builds trust faster than any credential or case study. Using the wrong language (talking to a CFO about "ease of use") signals that you don't get it.
The Four Shifts
When adapting your core pitch for a persona:
- Opening—reference their role or a challenge specific to their position
- Problem framing—use their language and the metrics they're measured on
- Solution connection—how does this help THEM succeed?
- Proof—select examples most relevant to their function
Everything else stays the same. The core differentiator doesn't change. You're shifting emphasis and language.
Common Mistakes
Over-customizing. The goal isn't a completely different pitch for each persona. It's shifting emphasis within the same framework. If your CFO pitch and your VP of Sales pitch sound like different products, you've gone too far.
Assuming you know their priorities. Don't guess. If you have persona cards, use them. If you don't, ask questions early in the conversation. The prompt includes a step to summarize each persona before generating pitches. That's your checkpoint.
Neglecting the end user. In complex B2B deals, end users often have informal veto power. If the people who actually use your product think it will make their lives harder, they'll find ways to kill the deal.
Level Up: Research Before the Call
Persona translation works best when you know something specific about the individual, not just the role.
Before an important call, spend 5 minutes:
- Check their LinkedIn posts. What topics do they engage with?
- Look for recent company news. What initiatives are they focused on?
- Note their career path. Did they come up through a specific function?
Then adjust your pitch to reference something specific. "I saw your team just expanded into EMEA. That usually means ramp time becomes critical" hits differently than a generic pitch.
Day 6 covers Pre-Call Prep in detail.
Quick Reference
The Test: Would this persona recognize themselves in the first sentence? If not, you're still pitching your company.
The Activation Question: Can your rep pivot between personas mid-conversation without missing a beat?
Tomorrow: Day 3—Customer Story Builder.
See What’s Holding Your Revenue Back, And What Activates It
Revenue enablement wasn’t designed for execution in motion. Activation is.
