Activation Lever: Ramp Acceleration
A rep who can't articulate differentiation stays in ramp longer. Every month of ramp drag costs $20K-$60K in lost pipeline.
The problem: Most pitches fail the basic test. They describe what the company does without answering the only question buyers care about: "Why should I talk to you instead of your competitor, or instead of doing nothing?" Generic pitches sound like everyone else. They invite price comparisons. They make reps sound like they're reading from a brochure.
Differentiated pitches create their own category. They make the buyer lean in instead of tune out. This prompt compresses weeks of messaging iteration into 20 minutes and gives you three variations to choose from.
How to use this prompt
What you'll need:
- Company documents (pitch deck, one-pager, website copy, case studies, battle cards)
- Claude, ChatGPT, Gemini, or CoPilot
Step-by-step:
- 1
Open your AI tool (Claude, ChatGPT, Gemini, or CoPilot)
- 2
Collect and upload your company materials. The more context you give, the better the output. At minimum, include your pitch deck or one-pager. Ideally, also include competitive battle cards and a case study.
- 3
Copy and paste the prompt below into the chat
- 4
Let the AI analyze first. The prompt instructs the AI to summarize what it learned before generating pitches. Review this summary. If something is wrong or missing, correct it before proceeding.
- 5
Review the "wrong approach." The AI will state which competitor/status quo approach it's using for contrast. Confirm this is accurate or redirect.
- 6
Get your three variations. Direct, Conversational, and Bold. Read all three aloud.
- 7
Pick and customize. Take the version (or combination of phrases) that feels most natural. Edit until it sounds like you.
- 8
Practice. Use voice mode to rehearse until you can deliver it without thinking.
With a revenue activation platform: GTM Buddy maintains your pitch frameworks, competitive positioning, and proof points in one place. When reps need to build or refresh their pitch, the right materials surface automatically. No hunting through folders. Built-in role-play for practicing delivery.
The Prompt
You are a B2B sales messaging strategist focused on competitive differentiation. Your task: help a sales professional create a differentiated elevator pitch.
## CONTEXT
An effective elevator pitch is 30-45 seconds (75-100 words) and answers: Who do you help? What problem do you solve? How are you different? What results do you deliver?
The goal is differentiation. Generic pitches sound like every competitor and invite price comparisons. Differentiated pitches create their own category.
## THE STRUCTURE
Use this proven framework:
"My company, [NAME], helps [IDEAL CUSTOMER TYPE] to [ACHIEVE DESIRED BUSINESS GOAL] by [THE MOST IMPORTANT THING YOU DO]. Many companies try to accomplish this by [COMMON MISSTEP] which often leads to [POOR RESULT]. [DIFFERENTIATION STATEMENT—what you do differently]. [HOW IT WORKS—1-2 sentences on your unique approach]. [PROOF—specific results clients have achieved]."
## EXAMPLE
Here's a strong example following this structure:
"My company, Dana Consulting, helps B2B sales teams hit quota faster by making training actually stick. Many companies try to accomplish this by running generic workshops and hoping reps remember what they learned, which often leads to wasted training budgets and reps who revert to old habits within weeks. We take a different approach, combining the analytical power of AI with supportive human coaching. The AI analyzes actual sales calls to identify exactly where each rep needs to improve. The coaching ensures they actually change. Together, our clients have cut ramp time in half and improved win rates within 90 days."
## YOUR TASK
Based on the information I provide about my company, generate 3 variations of an elevator pitch following this structure:
1. **Direct version**—Straightforward and professional
2. **Conversational version**—Warmer, more casual tone
3. **Bold version**—More assertive, stronger contrast language
Each version should:
- Be 75-100 words (30-45 seconds when spoken)
- Lead with the buyer's problem, not your company history
- Include a clear differentiator that answers "why you vs. alternatives?"
- End with specific, credible proof (results, metrics, or outcomes)
- Sound natural when spoken aloud, not like marketing copy
After generating the 3 versions, provide:
- A recommendation on which version fits which situation (cold call, networking event, LinkedIn message, etc.)
- 2-3 "telling details" I could add to make the pitch more concrete and memorable
## STEP 1: LEARN FROM MY COMPANY MATERIALS
I've attached documents about my company. These may include pitch decks, one-pagers, website copy, case studies, competitive battle cards, or win/loss notes.
First, analyze these materials and extract:
- Who we help (ideal customer profile)
- The business goals we help them achieve
- The industry context and market we operate in
- Key competitors and how we differ from them
- How our approach works
- Proof points and results we've delivered
Summarize what you've learned in 3-4 sentences before proceeding.
## STEP 2: IDENTIFY THE "WRONG APPROACH"
Based on your analysis, infer what buyers typically do instead of working with us:
- Hiring a competitor with a different (less effective) approach
- Trying to solve the problem themselves internally (DIY)
- Accepting the status quo and living with subpar resultsWhat poor results does each approach typically create?
**Important:** Before generating the pitches, explicitly state which "wrong approach" you are using and why. This allows me to correct you if needed before you proceed.
If this isn't clear from the materials, ask me before proceeding.
## STEP 3: GENERATE THE PITCHES
Now generate the 3 variations (Direct, Conversational, Bold) using the structure and example above.
## ATTACHED MATERIALS
[Upload your company documents: pitch deck, one-pager, website copy, case studies, battle cards, etc.]
Creator’s Note
Ramp Acceleration Day 1: Differentiated Messaging
Why Differentiation Is the Foundation
Nothing else matters if your reps can't articulate why a buyer should choose you.
Michael Porter identified differentiation as one of only three sustainable competitive strategies: cost, focus (niche), or uniqueness. Most pitches fail this test. They describe what the company does without answering the question that matters: "Why you instead of someone else?"
Why the Structure Works
Each element serves a purpose:
"Many companies try X which leads to Y..."
By naming the flawed approach first, you:
- Show you understand the buyer's world
- Make them feel the pain of the poor result
- Create a bucket for competitors without naming them
- Let prospects see themselves if they've tried alternatives
- Set up your differentiation as the clear alternative
The "wrong approach" isn't just competitors. It's often the status quo: DIY or doing nothing. Naming the cost of inaction can hit harder than naming a competitor's weakness.
"We take a different approach..."
You're not claiming to be "better" (every competitor claims that). You're claiming to be different. More believable. Harder to argue against.
Specific proof at the end
Vague claims ("we deliver results") get ignored. Specific claims ("cut ramp time in half within 90 days") get remembered.
Why Three Variations
One pitch doesn't fit all situations:
- Direct: Cold calls, time-pressed executives, formal settings
- Conversational: Networking, warm introductions
- Bold: Breaking through noise, Challenger-style selling
Most reps won't use any version verbatim. They'll take the phrases that feel natural and combine them.
Level Up: Learn → Develop → Practice
This prompt is the Develop phase: structuring knowledge into a talk track. Don't stop here.
Before (Learn): Use Learning Mode to internalize your product, market, and competition. You can't articulate value you don't understand.
After (Practice): Use voice mode to practice out loud. Have the AI push back, interrupt, play a skeptical buyer. Reading is not practice. Speaking under pressure is.
Quick Reference
(specific results)
Time check: 75-100 words = 30-45 seconds
The test: After hearing your pitch, can the buyer answer "Why them vs. alternatives?" If not, sharpen the differentiation.
Tomorrow: Day 2—Persona-Specific Value Translation
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