AI-FIRST REVENUE ENABLEMENT PLATFORM
Switch from Showpad:
Get 90% Adoption at Lower Cost
GTM Buddy is the only AI-native replacement for Showpad: built to activate reps with intelligence that shows up, not just sits in a portal. Our AI tags, surfaces, preps, reinforces, and answers in real time. Showpad expects reps to remember and search - GTM Buddy makes that obsolete.
5 Reasons Reasons Why GTM Buddy is the Best Alternative to Showpad
Content tagging
Organize your CMS with AI
Every asset is automatically tagged with AI using CRM fields, buyer personas, and opportunity data. Content stays relevant and organized without manual upkeep. Teams no longer waste cycles fixing metadata or updating folders - AI does it for them.
Tags are maintained manually or with rules. The burden falls on enablement to govern tagging structures and keep things clean. As content scales, so does the risk of it getting lost or misused.
Higher win rates
Turn every meeting into a deal
Reps get a dynamic meeting prep kit delivered to their calendar - complete with decks, proof points, talk tracks, and FAQs. It’s personalized to the account, stage, and persona, so reps show up ready.
Reps must dig through the content portal and assemble their own prep. There’s no meeting-specific guidance or automation - just access to content if they know where to look.
Less searching, more selling
Elevate rep productivity
Content is pushed into reps’ workflow - Gmail, Outlook, CRM, Slack, and calendar. It shows up based on deal signals and buyer context. No searching, just selling.
Reps have to switch tabs and manually search a portal. There’s no smart delivery or proactive surfacing - reps must remember to log in and look.
Train for real deals
Sales readiness that converts
AI-driven roleplays help reps practice objection handling, persona pitching, and sales plays. Feedback is instant. Scenarios adapt to deal stage and rep behavior.
Coaching is limited to static courses or quizzes. No live scenarios, no reinforcement in context. It’s disconnected from the daily motion of selling.
Your sales Copilot
Knowledge at your fingertips
Reps get answers instantly - battlecards, competitive intel, proof points, and RFP-ready snippets - all through natural language prompts. No digging. No delay.
Answers live in documents. Reps must know what to search and where. Under pressure, it’s more guesswork than guidance.
Ready to switch to GTM Buddy? We make it risk-free!
Migrate in weeks not months
AI-assisted content mapping ensures a fast, hassle-free transition.
Start before your contract ends
Get up and running while your current plan is still active.
We’ll help offset costs
Worried about your contract? Let’s talk!
Our customers love us
GTM Buddy makes it incredibly easy for our sales team to access the content they need to engage prospects and build trust. The platform's AI-powered recommendation engine surfaces just the right information at the right time.
GTM Buddy is our one-stop shop for content management, meeting prep, competitive intelligence and a lot more. I especially love how it generates contextual recommendations and customer references based on the opportunity/lead being pursued.
The end-to-end capabilities of the sales enablement platform are quite good. I found great value in the competitive battle-card feature. Getting contextual recommendations in my workflow, like when I’m emailing a prospect, is quite useful.
GTM Buddy is our one-stop shop for the sales team to access the most up-to-date marketing collaterals and track their outreach efforts. Sellers can access content recommendations in their flow of work through GTM Buddy's Outlook integration. We also love how we can collaborate via digital deal rooms.
GTM Buddy is the single source of truth for our sales team. What I really like is how the platform provides real-time insights on what collaterals are being shared by our sellers and how customers interact with the shared content.
The contextual search feature on the platform is exceptional. It makes it possible to find and share assets that are specific to a region or workflow without manually tagging them.
The visibility of our collateral and the ease of discovery greatly improved our content adoption. As a product marketer, nothing makes me happier than seeing assets seldom used being shared with customers.
GTM Buddy helps me search and share relevant and important data with my client within minutes after the conversation…I like that all collaterals, information, and relevant data are all kept in one easy-to-use portal.
GTM Buddy has helped optimize our current enablement processes and empowered our revenue teams with context-specific, just-in-time enablement. Plus, we can measure the performance of our sales collaterals much more accurately.
Recommended by peers you trust
GTM Buddy vs Showpad: What Better Revenue Enablement Looks Like
Accelerated Sales Cycles
GTM Buddy reduces the time it takes to move from lead to close.
Increased Win Rates
By providing actionable insights, we help your team close more deals.
Faster Onboarding
New reps get up to speed quicker, contributing to revenue growth sooner.
FAQs
How can we compare Showpad Vs GTM Buddy?
Showpad is a comprehensive sales enablement platform that helps organizations manage sales content, facilitate seller effectiveness, engage buyers, and provide detailed analytics. While Showpad focuses on content sharing and training, GTM Buddy differentiates itself by providing dynamic, AI-powered content recommendations and in-workflow sales enablement, ensuring reps have personalized guidance and actionable insights at each stage of the sales process.
How does GTM Buddy help with sales content management compared to Showpad?
Showpad offers a centralized hub for content distribution, allowing admins to organize and tag content for easy access. GTM Buddy also manages content but adds an AI-driven layer that automatically tags and categorizes content based on business context (persona, industry, sales stage), making it more intuitive for reps to access relevant materials without manual input.
What are GTM Buddy’s training and coaching features and how does it compare to Showpad’s?
Seismic integrates with major platforms like Salesforce, Microsoft Dynamics, and Google, allowing seamless data flow and enhancing sales and marketing alignment. GTM Buddy also offers deep integrations with CRM and communication tools, but it differentiaShowpad provides tools for creating training paths, interactive coaching sessions, and competency assessments through its PitchIQ feature. GTM Buddy also offers training but emphasizes real-time, in-context learning with bite-sized lessons and dynamic sales plays delivered directly within the workflow, enabling just-in-time learning and minimizing disruptions.tes itself by providing these tools directly within email and calendar workflows, eliminating the need for reps to switch between platforms.
How does GTM Buddy engage buyers compared to Showpad?
Showpad facilitates buyer engagement through features like Shared Spaces, where sellers and buyers can collaborate, upload content, and co-create the buyer journey. GTM Buddy takes buyer engagement a step further by integrating social proof (customer testimonials, case studies) directly into the workflow, offering reps immediate access to relevant customer stories to enhance engagement during live sales interactions.
What analytics does GTM Buddy offer? How does it compare to Showpad’s?
Showpad provides detailed insights into content usage, buyer engagement, and sales performance. GTM Buddy also offers comprehensive analytics, but it ties them directly to revenue outcomes, allowing organizations to track the effectiveness of content and sales plays in real time, offering more actionable insights on deal progression.
How easy is it to migrate to GTM Buddy?
GTM Buddy offers hands-on implementation, setting it apart as a leading Showpad competitor. Within weeks, you’ll have a fully running setup with all your essential tools integrated.
