AI-first revenue enablement platform
Boost Win Rates. Cut Ramp Time. Increase Rep Adoption. GTM Buddy is built for activation. We bring content, coaching, and competitive intel to where sellers already work - Slack, email, calendar, CRM.
5 Reasons Reasons Why GTM Buddy is the Best Alternative to Showpad
Content tagging
Smarter Content Tagging with AI
GTM Buddy automatically tags every asset using CRM fields, buyer personas, deal stage, and opportunity data. No more manual cleanup or folder audits
Tagging is manual or rule-based. As content grows, clutter creeps in. Enablement teams waste time cleaning up. Reps waste time looking.
Higher win rates
Meeting Prep That Wins Deals
Pushes custom prep kits directly to reps' calendars. Decks, talk tracks, proof points, namedrops and FAQs - tailored to persona, stage, and deal. More readiness, more confidence, more conversions.
Reps must dig through the content portal and assemble their own prep. There’s no meeting-specific guidance or automation - just access to content if they know where to look.
In-workflow delivery
Content That Shows Up When It Matters
Relevant content appears right inside Slack, Gmail, CRM, calendar, and more. It’s triggered by real-time deal signals, so reps stay focused and in flow.
Content sits in a portal. Sellers must remember to log in and guess what fits. Activation is left to chance. Buyer engagement drops fast.
Train for real deals
Sales Readiness That Drives Performance
AI roleplays help reps handle objections, pitch personas, and sharpen messaging with feedback tailored to the moment.
Training is limited to static modules and generic quizzes. It lacks deal context and that translates into real-world selling performance.
Your sales Copilot
Instant Answers That Win Competitive Deals
Reps get real-time answers to objections, competitors, or product questions via natural language prompts. No digging. No delay. Just confidence.
Info is buried in files. Reps have to search documents under pressure, often guessing instead of selling. Competitive moments are lost.
Switching from Shwopad to GTM Buddy Is Simpler Than You Think
Migrate in weeks not months
AI-assisted content mapping ensures a fast, hassle-free transition.
Start before your contract ends
Get up and running while your current plan is still active.
We’ll help offset costs
Worried about your contract? Let’s talk!
GTM Buddy Vs Showpad: What Better Revenue Enablement Looks Like
Accelerated Sales Cycles
GTM Buddy reduces the time it takes to move from lead to close.
Increased Win Rates
By providing actionable insights, we help your team close more deals.
Faster Onboarding
New reps get up to speed quicker, contributing to revenue growth sooner.
Compare Showpad vs GTM Buddy: Features, Benefits & Pricing
FAQs
What’s the best Showpad alternative for sales enablement?
GTM Buddy is the top Showpad alternative for revenue teams that want enablement to actually show up in the rep's workflow. Unlike Showpad, which relies on static portals and search, GTM Buddy uses AI to deliver relevant content, sales plays, and competitive intel directly inside tools like Gmail, Salesforce, and Slack without the need for searching.
How does GTM Buddy compare to Showpad?
GTM Buddy offers AI-native capabilities like real-time content delivery, calendar-based meeting prep, and AI sales roleplays - all unavailable in Showpad. If you're evaluating Showpad vs GTM Buddy, the biggest difference is that GTM Buddy embeds enablement into daily workflows instead of forcing reps to switch tabs.
What are GTM Buddy’s advantages over Showpad for sales teams?
With GTM Buddy, reps get deal-specific content and coaching right when they need it. It includes natural language Q&A, CRM-triggered playbooks, and AI-powered roleplays. Showpad, in contrast, still operates like a legacy portal with no AI-based in-workflow delivery.
Is GTM Buddy more affordable than Showpad?
Yes. GTM Buddy typically sees faster ramp time and higher rep adoption, which translates into better ROI. Plus, GTM Buddy offers flexible pricing plans that start delivering value in weeks, not months.
Who are Showpad’s top competitors in 2025?
Top Showpad competitors include GTM Buddy, Highspot, Seismic, and Mindtickle. Among these, GTM Buddy stands out as the only AI-native platform that delivers contextual enablement inside workflows.
What kind of companies choose GTM Buddy over Showpad?
Teams that care about rep adoption, faster ramp, and revenue attribution switch to GTM Buddy. We’re especially popular among high-growth SaaS, mid-market, and enterprise teams looking to consolidate enablement, coaching, and content delivery in one AI-native platform.
Does GTM Buddy offer similar features to Showpad?
GTM Buddy offers everything Showpad does - like LMS, CMS, but adds in-workflow content delivery, real-time AI coaching, and intelligent meeting prep, all driven by live deal signals.
