Why leading SaaS
Companies choose GTM Buddy over Showpad
GTM Buddy is not just a revenue enablement platform—it integrates seamlessly into your team’s workflow, empowering them to improve their win rates.
Why Brands Choose GTM Buddy Over Showpad
Revenue execution
Not just enablement. Contextual guidance in the flow of work
GTM Buddy equips sellers with contextually relevant content recommendations, sales plays, competitive intel, and any other guidance they need to close deals with confidence and drive revenue growth.
Showpad focuses on enablement and is not designed to optimize sales effectiveness in the field like GTM Buddy. It is not possible to facilitate adherence to sales methodologies and surface sales plays that deliver better revenue outcomes.
Easy onboarding
Faster time to value
GTM Buddy ensures a quicker go-live process that takes weeks. We take care of the heavy lifting and take away time-consuming tasks from your team. What’s more, onboarding is done at no additional cost and you can start seeing results right from the start.
Showpad implementation can take months, depending on your requirements. There is significant involvement of time and effort required from your team to set up the platform and train the organization. This also means that the adoption curve is slow and takes time to show results.
In-workflow
Adoption that drives itself
GTM Buddy integrates smoothly into the seller’s existing workflow and with tools such as email, calendar, and CRM systems. This reduces the need for context switching and improves efficiency and adoption. Some of our customers have seen a 100% adoption rate within months of implementation.
In contrast, adoption rates are significantly lower in organizations working with other legacy enablement tools.
Value for money
Better ROI, happier sellers
GTM Buddy is cost-effective, offering a pricing structure that is simple, transparent, and less expensive than Showpad. With GTM Buddy, you get a powerful, AI-first platform, making it a future-focused investment.
By choosing GTM Buddy, you’re picking a powerful revenue execution platform that helps your team turn prospects into customers and customers into advocates.
GTM Buddy vs. Showpad
Choose the world’s most seller friendly revenue enablement software
How Darwinbox increased rep productivity and delivered more pipeline with GTM Buddy
Our customers love us
GTM Buddy makes it incredibly easy for our sales team to access the content they need to engage prospects and build trust. The platform's AI-powered recommendation engine surfaces just the right information at the right time.
GTM Buddy is a centralized spot for all things I need to know such as marketing content, competitive intelligence, and other sales collaterals that I can share with external shareholders. It reduces seller friction and can be the one source of truth.
GTM Buddy is our one-stop shop for content management, meeting prep, competitive intelligence and a lot more. I especially love how it generates contextual recommendations and customer references based on the opportunity/lead being pursued.
The end-to-end capabilities of the sales enablement platform are quite good. I found great value in the competitive battle-card feature. Getting contextual recommendations in my workflow, like when I’m emailing a prospect, is quite useful.
GTM Buddy is our one-stop shop for the sales team to access the most up-to-date marketing collaterals and track their outreach efforts. Sellers can access content recommendations in their flow of work through GTM Buddy's Outlook integration. We also love how we can collaborate via digital deal rooms.
GTM Buddy is the single source of truth for our sales team. What I really like is how the platform provides real-time insights on what collaterals are being shared by our sellers and how customers interact with the shared content.
The contextual search feature on the platform is exceptional. It makes it possible to find and share assets that are specific to a region or workflow without manually tagging them.
The visibility of our collateral and the ease of discovery greatly improved our content adoption. As a product marketer, nothing makes me happier than seeing assets seldom used being shared with customers.
GTM Buddy helps me search and share relevant and important data with my client within minutes after the conversation…I like that all collaterals, information, and relevant data are all kept in one easy-to-use portal.
GTM Buddy has helped optimize our current enablement processes and empowered our revenue teams with context-specific, just-in-time enablement. Plus, we can measure the performance of our sales collaterals much more accurately.
Recommended by peers you trust
GTM Buddy Transforms Revenue Enablement
Accelerated Sales Cycles
GTM Buddy reduces the time it takes to move from lead to close.
Increased Win Rates
By providing actionable insights, we help your team close more deals.
Faster Onboarding
New reps get up to speed quicker, contributing to revenue growth sooner.
FAQs
Showpad is a comprehensive sales enablement platform that helps organizations manage sales content, facilitate seller effectiveness, engage buyers, and provide detailed analytics. While Showpad focuses on content sharing and training, GTM Buddy differentiates itself by providing dynamic, AI-powered content recommendations and in-workflow sales enablement, ensuring reps have personalized guidance and actionable insights at each stage of the sales process.
Showpad offers a centralized hub for content distribution, allowing admins to organize and tag content for easy access. GTM Buddy also manages content but adds an AI-driven layer that automatically tags and categorizes content based on business context (persona, industry, sales stage), making it more intuitive for reps to access relevant materials without manual input.
Seismic integrates with major platforms like Salesforce, Microsoft Dynamics, and Google, allowing seamless data flow and enhancing sales and marketing alignment. GTM Buddy also offers deep integrations with CRM and communication tools, but it differentiaShowpad provides tools for creating training paths, interactive coaching sessions, and competency assessments through its PitchIQ feature. GTM Buddy also offers training but emphasizes real-time, in-context learning with bite-sized lessons and dynamic sales plays delivered directly within the workflow, enabling just-in-time learning and minimizing disruptions.tes itself by providing these tools directly within email and calendar workflows, eliminating the need for reps to switch between platforms.
Showpad facilitates buyer engagement through features like Shared Spaces, where sellers and buyers can collaborate, upload content, and co-create the buyer journey. GTM Buddy takes buyer engagement a step further by integrating social proof (customer testimonials, case studies) directly into the workflow, offering reps immediate access to relevant customer stories to enhance engagement during live sales interactions.
Showpad provides detailed insights into content usage, buyer engagement, and sales performance. GTM Buddy also offers comprehensive analytics, but it ties them directly to revenue outcomes, allowing organizations to track the effectiveness of content and sales plays in real time, offering more actionable insights on deal progression.
GTM Buddy offers hands-on implementation. Within weeks, you’ll have a fully running setup with all your essential tools integrated.
