Why leading SaaS
Companies choose GTM Buddy over Showpad

GTM Buddy is not just a revenue enablement platform—it integrates seamlessly into your team’s workflow, empowering them to improve their win rates.

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GTM Buddy content library

Used and loved at leading SaaS companies around the world

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Gravitee.io logo
Sayari logo
Moengage logo
Darwinbox logo
Cybercube logo
Entropik logo
Gravitee.io logo
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Why Brands Choose GTM Buddy Over Showpad

Revenue execution

Not just enablement. Contextual guidance in the flow of work

GTM Buddy equips sellers with contextually relevant content recommendations, sales plays, competitive intel, and any other guidance they need to close deals with confidence and drive revenue growth.

Showpad focuses on enablement and is not designed to optimize sales effectiveness in the field like GTM Buddy. It is not possible to facilitate adherence to sales methodologies and surface sales plays that deliver better revenue outcomes.

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Easy onboarding

Faster time to value

GTM Buddy ensures a quicker go-live process that takes weeks. We take care of the heavy lifting and take away time-consuming tasks from your team. What’s more, onboarding is done at no additional cost and you can start seeing results right from the start.

Showpad implementation can take months, depending on your requirements. There is significant involvement of time and effort required from your team to set up the platform and train the organization. This also means that the adoption curve is slow and takes time to show results.

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In-workflow

Adoption that drives itself

GTM Buddy integrates smoothly into the seller’s existing workflow and with tools such as email, calendar, and CRM systems. This reduces the need for context switching and improves efficiency and adoption. Some of our customers have seen a 100% adoption rate within months of implementation.

In contrast, adoption rates are significantly lower in organizations working with other legacy enablement tools.

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Value for money

Better ROI, happier sellers

GTM Buddy is cost-effective, offering a pricing structure that is simple, transparent, and less expensive than Showpad. With GTM Buddy, you get a powerful, AI-first platform, making it a future-focused investment.

By choosing GTM Buddy, you’re picking a powerful revenue execution platform that helps your team turn prospects into customers and customers into advocates.

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GTM Buddy vs. Showpad

Choose the world’s most seller friendly revenue enablement software

Basic
GTM Buddy Logo
Pricing
More value for money compared
to Showpad
Expensive
Onboarding Cost
FREE
Custom pricing
Auto-tagging
yes
no
Meeting Prep
yes
no
In-workflow Content Delivery
yes
no
Dynamic Sales Plays
yes
no
Sales Training & Coaching
yes
no

How Darwinbox increased rep productivity and delivered more pipeline with GTM Buddy

Our customers love us

lob-logo

GTM Buddy makes it incredibly easy for our sales team to access the content they need to engage prospects and build trust. The platform's AI-powered recommendation engine surfaces just the right information at the right time.

Aye Maeda
Senior PMM

GTM Buddy is a centralized spot for all things I need to know such as marketing content, competitive intelligence, and other sales collaterals that I can share with external shareholders. It reduces seller friction and can be the one source of truth.

Ethan Mackey
Enterprise Account Executive

GTM Buddy is our one-stop shop for content management, meeting prep, competitive intelligence and a lot more. I especially love how it generates contextual recommendations and customer references based on the opportunity/lead being pursued.

Peetus Augustine
Sales Enablement Manager

The end-to-end capabilities of the sales enablement platform are quite good. I found great value in the competitive battle-card feature. Getting contextual recommendations in my workflow, like when I’m emailing a prospect, is quite useful.

Vignesh Ramanan
Solution Engineering - GTM
Logo Absorb

GTM Buddy is our one-stop shop for the sales team
to access the most up-to-date marketing collaterals
and track their outreach efforts. Sellers can access content recommendations in their flow of work through GTM Buddy's Outlook integration. We also love how we can collaborate via digital deal rooms.

Kerry Heilskov
Senior Sales Trainer

GTM Buddy is the single source of truth for our sales team. What I really like is how the platform provides real-time insights on what collaterals are being shared by our sellers and how customers interact with the shared content.

Salil Mishra
Sales Enablement Manager

The contextual search feature on the platform is exceptional. It makes it possible to find and share assets that are specific to a region or workflow without manually tagging them.

Varun Choraria
Senior Associate, Product Marketing

The visibility of our collateral and the ease of discovery greatly improved our content adoption. As a product marketer, nothing makes me happier than seeing assets seldom used being shared with customers.

Vabesh Garg
Analyst, Strategy & Operations

GTM Buddy helps me search and share relevant and important data with my client within minutes after the conversation…I like that all collaterals, information, and relevant data are all kept in one easy-to-use portal.

Prashant Thiruchelvam
Senior Sales Development Representative

GTM Buddy has helped optimize our current enablement processes and empowered our revenue teams with context-specific, just-in-time enablement. Plus, we can measure the performance of our sales collaterals much
more accurately.

Ruta Bhatt
Senior Manager, GTM Operations

Recommended by peers you trust

Badge G2 Easiest To Use Mid-Market Summer 2024
Badge G2 Best Est. ROI Mid-Market Summer 2024
Badge G2 Momentum Leader Summer 2024
Badge G2 High Performer Mid-Market Summer 2024

GTM Buddy Transforms Revenue Enablement

Accelerated Sales Cycles

GTM Buddy reduces the time
it takes to move from lead
to close.

Increased Win Rates

By providing actionable insights, we help your team close
more deals.

Faster Onboarding

New reps get up to speed quicker, contributing to revenue
growth sooner.

Get started with GTM Buddy today!

FAQs

How can we compare Showpad Vs GTM Buddy?

Showpad is a comprehensive sales enablement platform that helps organizations manage sales content, facilitate seller effectiveness, engage buyers, and provide detailed analytics. While Showpad focuses on content sharing and training, GTM Buddy differentiates itself by providing dynamic, AI-powered content recommendations and in-workflow sales enablement, ensuring reps have personalized guidance and actionable insights at each stage of the sales process.

How does GTM Buddy help with sales content management compared to Showpad?

Showpad offers a centralized hub for content distribution, allowing admins to organize and tag content for easy access. GTM Buddy also manages content but adds an AI-driven layer that automatically tags and categorizes content based on business context (persona, industry, sales stage), making it more intuitive for reps to access relevant materials without manual input.

What are GTM Buddy’s training and coaching features and how does it compare to Showpad’s?

Seismic integrates with major platforms like Salesforce, Microsoft Dynamics, and Google, allowing seamless data flow and enhancing sales and marketing alignment. GTM Buddy also offers deep integrations with CRM and communication tools, but it differentiaShowpad provides tools for creating training paths, interactive coaching sessions, and competency assessments through its PitchIQ feature. GTM Buddy also offers training but emphasizes real-time, in-context learning with bite-sized lessons and dynamic sales plays delivered directly within the workflow, enabling just-in-time learning and minimizing disruptions.tes itself by providing these tools directly within email and calendar workflows, eliminating the need for reps to switch between platforms.

How does GTM Buddy engage buyers compared to Showpad?

Showpad facilitates buyer engagement through features like Shared Spaces, where sellers and buyers can collaborate, upload content, and co-create the buyer journey. GTM Buddy takes buyer engagement a step further by integrating social proof (customer testimonials, case studies) directly into the workflow, offering reps immediate access to relevant customer stories to enhance engagement during live sales interactions.

What analytics does GTM Buddy offer? How does it compare to Showpad’s?

Showpad provides detailed insights into content usage, buyer engagement, and sales performance. GTM Buddy also offers comprehensive analytics, but it ties them directly to revenue outcomes, allowing organizations to track the effectiveness of content and sales plays in real time, offering more actionable insights on deal progression.

How easy is it to migrate to GTM Buddy?

GTM Buddy offers hands-on implementation. Within weeks, you’ll have a fully running setup with all your essential tools integrated.