Sell Smarter. Respond Faster. Win Bigger with AI-Guided Selling
When your team is searching for a better way to guide deals to the finish line, AI-guided selling is likely one of the first strategies you'll explore. But not all solutions are built the same. If you’ve landed here looking for a real AI-guided selling platform—one that’s built to help reps act confidently in the moment, not just search faster—you’re in the right place.
The Modern Sales Struggle: Beyond Static Playbooks
Your sales team probably has no shortage of tools—LMSs and CMSs, playbooks, portals, plugins. But despite all of that, these traditional guided selling tools fall short and reps still waste hours searching for the right answers. Content goes unused. Buyer signals get missed. Deal cycles stall.
The real problem? Sales guidance isn’t showing up when and where reps need it.
Common Sales Blockers
Scattered information
Critical content is spread across disconnected tools.
Missed buyer cues
No system to flag intent signals or evolving objections.
Context gaps
Reps don’t know what to do next in the deal cycle.
This isn’t about lacking content. It’s about delivery. GTM Buddy's AI-guided selling software helps you close that gap by delivering smart, real-time guidance right inside your team’s existing workflow.
Meet Ask Buddy
Your AI Co-Pilot for Guided Selling
Ask Buddy provides contextual, just-in-time sales enablement inside the tools reps already use.
- Ask in plain English: “What’s the key objection for this persona?” or “Which case study should I share?” Ask Buddy gives you an instant, accurate answer.
- Handle objections confidently: Get talking points, proof, and responses tailored to the buyer’s role and deal stage.
- Follow up without friction: Ask Buddy drafts personalized emails using deal context and past conversations. Explore our follow-up solution.
- Find content instantly: No more portal dives. Just ask, and the right deck, datasheet, or battlecard appears.
Unlike basic AI sales tools or chatbots, Ask Buddy is embedded into your CRM, inbox, and calendar. It’s sales enablement that shows up when it’s actually needed.
Rep Success
AI Guidance That Keeps Every Deal on Track
GTM Buddy’s Rep Success solution doesn’t just answer questions. It drives action across every stage of the sales process.
Smarter, Faster Selling
- AI Role Plays: Let reps practice objections and scenarios specific to each persona and deal stage. Try it with our AI role play feature.
- Next-best actions: AI recommends what to do next based on real-time signals, helping reps stay one step ahead.
- Engagement maps: Visualize key stakeholders, influence paths, and levels of buyer activity.
- Summaries and gaps: Quickly get up to speed with highlights, questions, and risks pulled from calls and emails.
Rep Success helps your team sell with clarity. No guesswork. Just informed decisions that move deals forward.
See AI-Guided Selling in Action
Before a Meeting
Prep in Minutes
What You Get: AI-generated call plans, buyer-specific FAQs, and curated proof points based on CRM data.
How It Helps: Reps show up prepared and confident, ready to focus on the conversation—not the prep. Learn more about our meeting prep tools.
During the Call
Stay Sharp and Engaging
What You Get: Real-time content suggestions, talk track reminders, and objection-handling prompts.
How It Helps: Reps can personalize their pitch and handle tough questions without losing momentum.
After the Call
Keep the Deal Moving
What You Get: Drafted follow-ups, next-step suggestions, and meeting summaries tailored to the buyer.
How It Helps: Reps follow up faster and more effectively, keeping deals from slipping through the cracks.
How does GTM Buddy know what to surface? It learns from CRM activity, rep behavior, deal stage, and historical context to deliver the most relevant guidance in real time.
Outcomes That Matter for Sales and Enablement
For Sales Leaders
- Drive consistent execution across the team
- Reduce ramp time for new reps
- Improve forecast accuracy with clear engagement insights
For Enablement Teams
- See what content and training gets used in live deals
- Identify gaps and opportunities for coaching
- Scale support without extra meetings or new tools. Explore our enablement solutions.
Does GTM Buddy replace your LMS or CMS? Not at all. It activates those tools by putting their content to work—exactly when reps need it.
Why GTM Buddy Stands Apart
Deal-specific suggestions |  |  |  Generic | |
Auto-curated content | | | | Manual |
Embedded in rep workflow | | | Overlay only | |
Built AI-first | | | | |
GTM Buddy isn’t just another AI tool added to an old stack. It was built from day one to deliver context-aware guidance where sales actually happens.
Ready for the Era of Generative AI and High-Velocity Sales
Ask Buddy and Deal Assist are built for how modern reps sell—and how buyers buy.
- They learn from your evolving content, personas, and sales playbooks
- They adapt based on buyer and rep behavior
- They deliver personalized guidance in real time, tailored to each deal
Whether you're leading an enablement function or driving revenue as a CRO, GTM Buddy gives your team the tools to stay aligned, move faster, and close more. To support end-to-end selling, GTM Buddy also includes Digital Sales Rooms that deliver personalized buyer experiences.
Smarter Sellers. Faster Deals. Real Revenue.
With GTM Buddy's AI-driven guided selling technology, your sales team doesn’t just work harder—they work smarter. From meeting prep to follow-up, from objection handling to deal revival, they’ll have the insights and tools to win.
Frequently Asked Questions (FAQs)
AI guided selling is a technology-driven approach that uses artificial intelligence to help sales reps make better decisions throughout the sales cycle. It surfaces real-time insights, content recommendations, and next-best actions—based on buyer behavior, deal stage, and CRM data—so reps can move deals forward with confidence.
Some AI-driven guided selling best practices include:
- Embedding AI tools directly into the rep's workflow (like CRM, inbox, or calendar)
- Using real-time buyer signals to trigger next-best-action suggestions
- Recommending relevant content and messaging tailored to each persona and stage
- Leveraging AI for sales coaching through role plays and objection handling
- Continuously learning from deal outcomes to improve future recommendations
Following these best practices helps reps engage smarter and close faster.
GTM Buddy’s AI guided selling solution improves buyer engagement by delivering timely, contextual insights and content right when reps need them. Whether it’s during a call or right after a meeting, reps get smart recommendations, objection-handling prompts, and follow-up help—all tailored to the deal. This reduces friction, boosts trust, and leads to faster revenue growth through more consistent and effective sales execution.
Here are a few AI-guided selling examples:
- A rep asks, “What case study should I share with a CFO in the healthcare industry?” and gets an instant, relevant answer.
- During a call, the system suggests a talk track based on real-time objections.
- After the call, AI drafts a personalized follow-up email with recommended next steps.
- Before a meeting, it provides a smart call plan with key buyer signals, FAQs, and proof points pulled from the CRM.
Tools like Ask Buddy and Rep Success enable all of these use cases.
To use AI-guided selling for sales enablement, you embed it into the daily tools reps already use—like CRMs, calendars, and email. AI activates your LMS and CMS content by surfacing it at the right moment in the sales cycle. It also provides coaching in real-time, helps reps practice various scenarios, and tracks engagement to inform future training and content strategies.
AI guided selling technologies and tools include platforms that combine AI with sales enablement features—such as real-time recommendations, automated follow-ups, and contextual content delivery. Tools like GTM Buddy, Ask Buddy, and Rep Success are AI-native solutions designed to help reps make smarter decisions, respond faster, and personalize every sales interaction. These tools are typically embedded within a rep’s workflow and integrate with CRMs and communication tools.
An AI-powered guided selling system helps sales teams:
- Close deals faster with next-best-action guidance
- Improve buyer engagement with personalized messaging
- Reduce ramp time for new reps through contextual coaching
- Surface the right content at the right moment
- Automate repetitive tasks like follow-ups and call prep
- Drive consistent sales execution across the team
The end result? Smarter sellers, faster deals, and more predictable revenue.
Reps love it. Sales leaders trust it.
GTM Buddy is a massive improvement from the enablement platform we had earlier.
The platform is surfacing the right recommendations for our reps to use. Whether it is sending an email to a prospect or finding answers to a question using AI, GTM Buddy is changing the way the team operates”
Both sales efficiency and effectiveness have improved. GTM Buddy’s Digital Sales
Rooms are enabling us to share resources with prospects in a dedicated, immersive
channel. Insights from buyer engagement data help us understand the buyer's
mindset and buying intent, guiding us on how to navigate the opportunity”
Decreasing ramp time was a key priority for us this year and the team was able to cut it down by a whopping 50% in such short time. GTM Buddy platform played a key role in helping us reach this milestone”
Explore our AI-guided selling platform
See how GTM Buddy helps reps close deals faster, engage buyers more effectively, and scale your enablement strategy.