Sales conferences are pivotal in B2B sales, offering direct access to decision-makers and fast-tracking relationships. They create an environment for real-time engagement, solution showcasing, and deal acceleration. In the competitive B2B space, the right conference can be a game-changer, driving growth and fostering long-term partnerships.
We’ve curated a list of the top sales conferences across the globe! If any of these conferences are on your radar, it is important to plan how you can get the most out of these events before you head there.
Getting the Most Out of Conferences
Sales teams need to approach events strategically, armed with a clear plan to engage prospects and turn conversations into opportunities. Success hinges on understanding the event's objectives and the audience's pain points, as well as positioning the company’s offerings in a way that resonates with decision-makers. Proper preparation not only increases the chances of success at the event but also accelerates post-event follow-ups and deal closures.
Here are key tips to ensure sales teams get the most out of events:
- Research Attendees: Know who’s attending, prioritize key accounts, and identify high-value prospects.
- Tailor Your Message: Prepare personalized pitches that address the specific needs of the target audience.
- Practice Active Listening: Be prepared to ask insightful questions and listen for opportunities rather than delivering a one-size-fits-all pitch.
- Leverage Data: Use past event data or attendee insights to make informed decisions about where to focus efforts.
- Prepare Follow-up Plans: Have a post-event engagement strategy in place, including personalized follow-up emails or calls.
- Know Your Competitors: Understand the competitive landscape and be ready to differentiate your offerings effectively.
The enablement team is crucial in this preparation phase, providing salespeople with the tools, content, and insights they need to succeed. Using a tool like GTM Buddy, sales teams can access playbooks, competitive insights, and relevant content in real-time, ensuring they are always prepared with the right messaging. This not only boosts confidence but also enables more impactful, tailored conversations at the event, setting the stage for stronger engagement and quicker deal progression.
Check out some of the top sales conferences planned for 2024-2025:
Sales conferences in North America
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Surf and Sales Summit
Organizers: Scott Leese , Richard Harris , and Jeff Coleman
Dates and Location: Session 1: Nov 15 - 19 ~ Session 2: Nov 20 - 24 | Playa Grande, Costa Rica
Why Attend?
Surf and Sales Summit isn't your typical sales conference. Sales trainers Scott Leese and Richard Harris host the event at the Costa Rican Playa Grande resort.
The Surf and Sales Summit offers a smaller and more intimate conference experience. In addition to zip lining, surfing lessons, and freshly prepared meals, you receive sales training, and 1-on-1 coaching. The Summit helps sales professionals level up their skills and build long-lasting relationships.
Registration Details: Starting from US$3950 all-inclusive. You can book your slot for the Surf and Sales Summit 2024 here.
Sales Enablement Summit
Organizer: Sales Enablement World
Dates and Location: This is an in-person conference on sales enablement across the following locations:
ASIA
October 30, 2024 | Singapore
USA
February 12 & 13, 2025 | Austin
March 19 & 20, 2025 | New York
April 09 & 10, 2025 | Denver, CO
May 21 & 22, 2025 | Las Vegas
June 04 & 05, 2025 | Atlanta
Jun 11 & 12, 2025 | Seattle
September 03 & 04, 2025 | San Francisco
AUSTRALIA
November 06 & 07, 2024 | Sydney
EUROPE & UK
December 04 & 05, 2024 | London
March 27, 2025 | Paris
May 14 & 15, 2025 | Amsterdam
CANADA
November 20 & 21, 2024 | Toronto
Why Attend?
The Sales Enablement Summit is a two-day conference organized by the Sales Enablement Collective in multiple locations and countries. With a wide range of speakers and industry leaders, the sessions are insightful and packed with actionable strategies.
Registration Details: Early bird pricing for individual passes starts at US $895, while Pro+ memberships start at US $1999. Select the location of your choice and register using this link.
B2B Summit North America
Organizer: This is Forrester’s B2B North America 2025 event.
Dates and Location: March 31 – April 3, 2025 | Phoenix, USA & Digital
Why Attend?
The North America B2B Summit is a four-day event that will feature interactive sessions in innovative formats from Forrester Analysts and visionary guest speakers. Designed to meet varied learning styles, the B2B Su=mmit is the place to find solutions for sustained, exponential growth.
Registration Details: You can register using this link. Here are the pricing details for clients and non-clients:
- CLIENTS: Super Early Bird individual passes are US $3,595, and early bird pricing for teams of five starts at US $14,380
- NON-CLIENTS: Super Early Bird pricing for individual passes starts at US $3,795, and the early bird pricing for teams of five starts at US $15,180
DigitalNow Revenue Summit
Organizer: Emblaze
Dates and Location: April 15th - 17th, 2025 | Denver, Colorado
Why Attend?
With 60+ speakers, 50+ breakout sessions, and 6 tracks, the DigitalNow Revenue Summit will help participants understand and prepare for the future of sales in a rapidly changing landscape. The DigitalNow Revenue Summit is designed to dive deep into the skills, messaging, and tech stacks needed for success in today's digital-first buying environment.
This includes sessions on leveraging AI, building emotionally intelligent teams, and adapting to the digital-first buyer journey, with actionable strategies tailored to the current market trends.
Registration Details: You can register using this link.
- Emblaze Members: The early bird pricing for Emblaze members is US $900/pass. Advisory and community members and teams will receive discounted pricing for the DigitalNow revenue summit
- Non-members: For non-members, the early bird pricing for individual passes is US $1,295. Non-members can save on tickets through December 31st, 2024. The regular price for non-members is US $1,595/pass
PLGTM Summit 2025
Organizer: PLGTM
Dates and Location: May 13 - 15, 2025 | San Francisco | 9 am - 6 pm
May 13: Sales Day
May 14: Marketing/Growth Day
May 15: MarketingOps.com Spring Fling
Why Attend?
Unlike run-of-the-mill sales and marketing conferences, the PLGTM Summit is the #1 event dedicated to PLG. Attendees and speakers include industry experts and leaders from sales, marketing, and revenue operations focused on driving growth through a product-led approach.
The PLGTM Summit 2024 had an NPS score of 74, and 100% of attendees surveyed said they would come again. Currently in its third year, the PLGTM Summit 2025 has an impressive array of 30+ speakers and 600+ professionals from sales, marketing, and MOPs.
Whether you're a seasoned PLG veteran or just starting, the PLGTM Summit 2025 offers a unique opportunity to learn, network, and stay ahead of the curve in the ever-evolving world of product-led growth.
Registration Details: You can use the code "earlybird" to save 20% for a limited time. Here are the pricing and registration details:
- Sales Day - US $300.00 (May 13th only)
- Marketing Day - US $300.00 (May 14th only)
- Sales & Marketing - US $500.00 (May 13th and 14th)
- MOPs Spring Fling - US $300.00 (May 15th only)
- Marketing & MOPs Day - US $500.00 (May 14th and 15th)
- PLGTM & MOPs Days - US $750.00 (May 13th, 14th, and May 15th)
Click here for more information.
Gartner CSO & Sales Leader Conference
Organizer: Gartner
Dates and Location: May 20 - 21, 2025 | Las Vegas, Nevada & Digital
Why Attend?
The Gartner CSO & Sales Leader Conference has different tracks with specific focus areas. Sessions are based on current Gartner research, providing deep insights into future trends. Participants can access 150+ sessions by Gartner leaders on optimizing strategies, driving seller performance, and improving business resilience.
Here are the four tracks for the 2025 conference:
- Track A: Craft a Unified Commercial Strategy in a Dynamic Market
- Track B: Transform Go-to-Market Execution to Accelerate Organic Growth
- Track C: Drive Next-Level Seller Performance
- Track D: Improve Speed, Precision, and Resilience through Operations and Enablement
Registration Details: You can register for the Gartner CSO & Sales Leader Conference in the following ways:
- Online
- By email: GlobalConferences@gartner.com
- By phone: 1866 366 4619
Head to this link for more details. The standard price is US $4,000, while the public-sector price is US $3,325. The group rate discounts for the Gartner CSO & Sales Leader Conference are as follows:
- 1 for 3 paid registrations
- 2 for 5 paid registrations
- 3 for 7 paid registrations
- 4 for 10 paid registrations
You can learn more about attending the Gartner CSO & Sales Leader Conference as a team here.
Dreamforce
Organizer: Salesforce
Dates and Location: Fall 2025 | San Francisco & Salesforce+
Why Attend?
Dreamforce is one of the largest gatherings of industry experts, trailblazers, and leaders. The sessions are always impeccably tailored to demonstrate the potential of the latest tech and the newest research. In this case, AI and its impact on data quality, customer research, and overall efficiency.
Apart from excellent networking opportunities, Dreamforce allows participants to connect, share best practices, and learn from top performers in the field.
Registration Details: TBD. You can check this link for more information.
2025 Marketing and Sales Conference
Organizer: NTCA – The Rural Broadband Association
Dates and Location: May 4–6, 2025 | Hyatt Regency, New Orleans, LA | Online and in-person
Why Attend?
The 2025 Marketing and Sales Conference combines all aspects of marketing and sales for the rural broadband industry into a single, high-value event. This is a great place to understand new innovations in the field, share best practices, and learn new strategies.
The conference always brings together industry experts, marketing unicorns, and innovative tech stacks designed to provide participants with the resources they need to succeed.
Registration Details: The estimated member regular registration fee is US $909. The average hotel rate for single occupancy is US $269. These prices are subject to change. Early bird rates will be available for this meeting.
CRO Summit 2025
Organizer: Pavilion
Dates and Location: June 3, 2025 | Denver Art Museum, Denver, Colorado
Why Attend?
The CRO Summit 2025 offers expert-led interactive sessions on topics ranging from what it takes to be a CRO to reimagining sustainable growth with AI, calculating unit economics, and more. These sessions promise to deliver unique perspectives on what is (and is not) working to drive growth and what CROs should focus on for success.
Participants can interact with and learn from investors, GTM teams, and C-suite leaders how top-performing companies are successfully selling in the current economic landscape. Interactive panel discussions will demonstrate how and why to leverage data-backed targeting strategies.
Registration Details: You can register using this link. Here are the pricing details for the early bird tickets:
- Pavilion Member - US $599
- Non-Member - US $1299
- Pavilion Member VIP Access - US $899
- Non-Member VIP Access - US $1799
Revenue Acceleration Summit
Organizer: Sales 3.0 Conference
Dates and Location: June 17-18 | Dallas, Texas & Digital
Why Attend?
The agenda and speaker list for the Revenue Acceleration Summit 2025 will be announced shortly.
The Revenue Acceleration Summit 2025 is designed to equip revenue professionals with the relevant knowledge and resources to elevate their performance. The sessions are curated to demonstrate the efficacy of the latest strategies and technologies in driving revenue growth.
Registration Details: TBA. You can visit this link and sign up for updates and early bird offers.
Sales conferences in Europe
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National Sales Conference 2024
Organizer: The Growth Hub
Dates and Location:
27 June 2024 | London, UK + Virtual
14 Nov 2024 | Birmingham, UK + Virtual
Why Attend?
The National Sales Conference 2024 is Europe's leading personal and professional development event for sales teams. The conference is geared towards sales enablement, training and L&D, revenue and sales ops, C-level executives, and more. Featuring an incredible lineup of speakers, the National Sales Conference 2024 promises to be both informative and inspirational.
Registration Details: Check out this link to book your ticket for the National Sales Conference 2024. Early bird prices are valid until 29 Mar 2024:
- London Pass 2024 – £295+VAT per person (save £300!)
- Birmingham Pass 2024 – £295+VAT per person (save £350!)
- Birmingham Group Pass (x5) 2024– £1,225+VAT
- Birmingham VIP Team Pass (x10) 2024– £2,450+VAT
Sales Innovation Expo 2024
Organizer: Sales Innovation Expo
Dates and Location: Nov 27–28, 2024 | ExCeL London
Why Attend?
The Sales Innovation Expo is a leading sales event and aims to help sales professionals gain the knowledge and strategies to become better at selling. This event is suitable for sales, business development, and revenue leaders to help them innovate and improve their businesses.
Registration Details: Check out this link.
Sales Summit
Organizer: Sales Summit in cooperation with Service Summit
Dates and Location: Hamburg, Germany | 18th to 20th November, 2025
Why Attend?
The Sales Summit, which lasts two and a half days, features 60+ speakers and an exclusive Masterclass track in addition to the central track. The Masterclass focuses on current trends in Europe, the latest tech stacks, optimizing revenue-generating teams, new skill sets, and more. There are also several sessions for understanding and leveraging AI responsibly to allow reps to focus on uniquely human tasks.
Head to this link for a detailed look at the Sales Summit agenda.
Registration Details: Early bird registration - Valid until 30th November 2024.
- Expo only - €300 (Exhibition and Masterclasses on 19th and 20th Nov 2025)
- Expo & Conference - €530 (Above + access to all stages, aftershow lounge)
- VIP Ticket - €1,030 (Above + Speakers Dinner, VIP Meeting Area)
After 30 November 2025, ticket prices will rise to €330, €580, and €1,080, respectively. You can register for the event using this link.
Sales conferences in APAC
APAC Revenue Management Summit
Organizer: Australian Revenue Management Association (ARMA)
Dates and Location: May 26 - 27, 2025 | RACV City Club, Melbourne, Australia
Why Attend?
The APAC Revenue Management Summit is known for curating an impressive agenda and speaker list aimed at advancing revenue management practices. While the agenda, sessions, and speaker list for 2025 aren’t out yet, participants can expect them to address current challenges and opportunities in the APAC region.
These sessions will allow participants to immerse themselves in the latest trends, best practices, and strategies shaping the future of revenue management.
Registration Details: TBD
