AI-FIRST REVENUE ENABLEMENT PLATFORM

Switch from Highspot: Built for the way reps actually sell

As the only AI-native sales enablement platform, GTM Buddy delivers the right content, sales plays, and answers inside rep workflows - Gmail, Salesforce, Slack, and calendar automatically, based on live deal signals. With GTM Buddy, enablement doesn’t live in a portal. It shows up in the moment.

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Couldn’t be happier with the transition from Highspot to GTM Buddy

“We switched from Highspot, which was essentially serving as an expensive content management system for us. One month into our implementation with GTM Buddy, several (users are) reaching out to say they'd gotten more value from GTM Buddy in the first hour than they'd gotten in the last year from Highspot.”
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Gabrielle Scott
Product Marketing & Growth Strategist, Bizzabo

5 Reasons Reasons Why GTM Buddy is the Best Highspot Alternative for Modern Enablement

Built AI-first

Smarter Enablement from the Inside Out

GTM Buddy uses AI to power every part of enablement. It tags and activates your content, pushes guidance in real time, and continuously learns what drives conversion

Highspot enhances search with AI. GTM Buddy eliminates the need to search at all. It’s proactive, not reactive.

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In-Workflow Sales Content Delivery

Enablement that shows up

GTM Buddy delivers deal-stage content, talk tracks, and competitive intel directly inside tools reps use daily - email, CRM, and calendar. No tabs. No hunting.

Highspot still asks reps to log into a portal and search. GTM Buddy meets them where they work, the moment they need it.

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Adaptive Sales Playbooks

Plays that adapt, not just instruct

GTM Buddy transforms sales plays into dynamic workflows triggered by CRM and email signals. Reps get next steps, AI role-plays, and real-time reinforcement aligned to each opportunity.

Highspot provides static SmartPages that reps still have to search for. No triggers, no adaptation - just more guesswork that risks deals.

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AI Copilot for Sales Teams

Get answers, not links

Ask Buddy, GTM Buddy’s generative AI sales copilot, gives sellers instant, deal-specific responses - from battlecards to messaging guidance to RFP support. No filters. No file digging.

Highspot’s search is manual and depends on exact phrasing. Reps waste time hunting, not selling.

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Faster time to value.

Deploy Fast. See Impact Faster

With AI-powered migration and vocabulary mapping, most customers go live with GTM Buddy in weeks. Teams typically see 80 - 90% adoption in the first 30 days.

Highspot takes months to implement and still struggles with adoption. Low usage means missed revenue impact and wasted spend.

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Switching from Highspot to GTM Buddy Is Simpler Than You Think

Migrate in weeks not months

AI-assisted content mapping ensures a fast, hassle-free transition.

Start before your contract ends

Get up and running while your current plan is still active.

We’ll help offset costs

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LeanData achieved  80% seller adoption with
GTM Buddy

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With GTM Buddy, Replicant streamlined content management and improved content discovery.

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Learn how Bizzabo boosted sales efficiency and content adoption by streamlining enablement with GTM Buddy

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Recommended by peers you trust

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Compare Highspot vs GTM Buddy: Features, Benefits & Pricing

Capability
GTM Buddy Logo
AI-Powered Content Tagging
yes
yes
Calendar-Based Meeting Prep
yes
no
Content Delivery in Workflow (CRM, Gmail, Slack)
yes
Warning icon
Manual search needed; not auto recommended
Adaptive Sales Playbooks
yes
no
AI Sales Role plays
yes
yes
Natural Language Q&A (via AI Copilot)
yes
no
Static SmartPages
yes
yes
Real-Time Coaching & Reinforcement
yes
no
Implementation Time
Weeks
Months
Adoption in First 30 Days
80–90%
Low
Revenue Attribution
Native, in-platform
Spreadsheet-based
Security (SOC 2 Certified)
yes
yes