Why leading SaaS
Companies chooseGTM Buddy over Highspot
GTM Buddy is not just a revenue enablement platform—it integrates seamlessly into your team’s workflow, empowering them to improve their win rates.
5 Reasons Why GTM Buddy Wins Over Highspot
AI-first
Content discovery with the power of AI
GTM Buddy’s AI-driven search delivers relevant content directly in a seller’s workflow (email, CRM, calendar, etc.), reducing context switching and boosting productivity.
Highspot lacks semantic search and doesn’t recommend deal-specific content, slowing down platform adoption.
Meeting Prep
Be prepared for every single customer call
GTM Buddy's AI-powered Meeting Prep delivers personalized call plans, relevant content, and actionable insights directly within the rep’s calendar. This makes it simpler for reps to be prepared for every single customer conversation.
Highspot is unable to recommend personalized call plans or contextual content for preparation before a call.
Sales plays
Build a repeatable sales motion with ease
GTM Buddy activates deal-specific sales plays with context-specific pitches and assets integrated into the seller's workflow. It scores play execution, highlighting strategies that boost deal velocity. Standardize plays for each stage, deliver targeted guidance, and measure performance seamlessly.
Highspot’s reliance on static playbooks slows down the creation of a repeatable sales motion.
Knowledge enablement
Complete confidently
GTM Buddy delivers competitor intelligence in your reps’ workflow. Each battlecard is linked to relevant assets, FAQs and past competitive wins helping your rep win deals confidently.
Highspot’s static battlecards aren’t centralized making it hard to access.
GTM Buddy vs. Highspot
Choose the revenue enablement tool that drives conversions
How Sayari integrated enablement into their sellers’ workflow and cut down ramp time by 50%
Our customers love us
GTM Buddy makes it incredibly easy for our sales team to access the content they need to engage prospects and build trust. The platform's AI-powered recommendation engine surfaces just the right information at the right time.
GTM Buddy is a centralized spot for all things I need to know such as marketing content, competitive intelligence, and other sales collaterals that I can share with external shareholders. It reduces seller friction and can be the one source of truth.
GTM Buddy is our one-stop shop for content management, meeting prep, competitive intelligence and a lot more. I especially love how it generates contextual recommendations and customer references based on the opportunity/lead being pursued.
The end-to-end capabilities of the sales enablement platform are quite good. I found great value in the competitive battle-card feature. Getting contextual recommendations in my workflow, like when I’m emailing a prospect, is quite useful.
GTM Buddy is our one-stop shop for the sales team to access the most up-to-date marketing collaterals and track their outreach efforts. Sellers can access content recommendations in their flow of work through GTM Buddy's Outlook integration. We also love how we can collaborate via digital deal rooms.
GTM Buddy is the single source of truth for our sales team. What I really like is how the platform provides real-time insights on what collaterals are being shared by our sellers and how customers interact with the shared content.
The contextual search feature on the platform is exceptional. It makes it possible to find and share assets that are specific to a region or workflow without manually tagging them.
The visibility of our collateral and the ease of discovery greatly improved our content adoption. As a product marketer, nothing makes me happier than seeing assets seldom used being shared with customers.
GTM Buddy helps me search and share relevant and important data with my client within minutes after the conversation…I like that all collaterals, information, and relevant data are all kept in one easy-to-use portal.
GTM Buddy has helped optimize our current enablement processes and empowered our revenue teams with context-specific, just-in-time enablement. Plus, we can measure the performance of our sales collaterals much more accurately.
Recommended by peers you trust
GTM Buddy Transforms Revenue Enablement
Accelerated Sales Cycles
GTM Buddy reduces the time it takes to move from lead to close.
Increased Win Rates
By providing actionable insights, we help your team close more deals.
Faster Onboarding
New reps get up to speed quicker, contributing to revenue growth sooner.
FAQs
Highspot is a sales content management platform designed to help sales teams organize, share, and track content used in the sales process. While Highspot focuses on content management and sharing, GTM Buddy offers more comprehensive AI-driven features, such as in-workflow content recommendations and real-time meeting preparation, which provide more personalized support throughout the sales process.
Highspot’s notable features include AI-powered content recommendations, pitch building, sales performance analytics, and guided selling. GTM Buddy also uses AI-driven insights but integrates this more deeply into the rep's workflow, providing dynamic sales plays, personalized meeting preparation, and battlecards directly tied to specific deals.
Highspot allows teams to easily manage and share content, with AI tools to recommend relevant assets. It serves as a central hub for marketing and sales content, making it easier to track usage and customer engagement. GTM Buddy also offers AI-driven content management, but its tagging and recommendations are more deeply integrated with business-specific contexts, such as persona, industry, and sales stage, enhancing relevance and precision.
Highspot includes an in-context sales training feature that allows organizations to create and assign training courses, track progress, and provide coaching within the sales workflow. GTM Buddy enhances this by providing more real-time, context-specific guidance, such as dynamic sales plays and AI-generated coaching notes during actual deal engagements, providing more practical on-the-job support.
Highspot integrates with popular platforms like Salesforce, Microsoft Dynamics, Google Drive, and Slack. These integrations help streamline the sales process by ensuring that relevant content and data are available across tools. GTM Buddy provides a similarly robust set of integrations, but with an additional focus on eliminating context switching by delivering content, insights, and actions directly within email, calendar, and CRM workflows, leading to a more seamless user experience.
Highspot provides detailed analytics on content performance, sales rep engagement, and customer interactions. These reports help teams optimize the use of content and refine their strategies. GTM Buddy also provides rich analytics but ties these directly to revenue outcomes, offering insights into both content performance and the success of dynamic sales plays, with a stronger focus on real-time sales success metrics.
Per G2 crowd, users have rated GTM Buddy higher than Highspot on ease of use, ease of setup and ease of admin. GTM Buddy offers a modern interface tightly integrated with the seller’s workflow (CRM, email and calendar). This drives higher adoption rates from day one., users have rated GTM Buddy higher than Highspot on ease of use, ease of setup and ease of admin. GTM Buddy offers a modern interface tightly integrated with the seller’s workflow (CRM, email and calendar). This drives higher adoption rates from day one.
GTM Buddy offers hands-on implementation. Within weeks, you’ll have a fully running setup with all your essential tools integrated.
