AI-FIRST REVENUE ENABLEMENT PLATFORM
As the only AI-native sales enablement platform, GTM Buddy delivers the right content, sales plays, and answers inside rep workflows - Gmail, Salesforce, Slack, and calendar automatically, based on live deal signals. With GTM Buddy, enablement doesn’t live in a portal. It shows up in the moment.
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Couldn’t be happier with the transition from Highspot to GTM Buddy
“We switched from Highspot, which was essentially serving as an expensive content management system for us. One month into our implementation with GTM Buddy, several (users are) reaching out to say they'd gotten more value from GTM Buddy in the first hour than they'd gotten in the last year from Highspot.”
5 Reasons Reasons Why GTM Buddy is the Best Highspot Alternative for Modern Enablement
Built AI-first
Smarter Enablement from the Inside Out
GTM Buddy uses AI to power every part of enablement. It tags and activates your content, pushes guidance in real time, and continuously learns what drives conversion

Highspot enhances search with AI. GTM Buddy eliminates the need to search at all. It’s proactive, not reactive.

In-Workflow Sales Content Delivery
Enablement that shows up
GTM Buddy delivers deal-stage content, talk tracks, and competitive intel directly inside tools reps use daily - email, CRM, and calendar. No tabs. No hunting.

Highspot still asks reps to log into a portal and search. GTM Buddy meets them where they work, the moment they need it.

Adaptive Sales Playbooks
Plays that adapt, not just instruct
GTM Buddy transforms sales plays into dynamic workflows triggered by CRM and email signals. Reps get next steps, AI role-plays, and real-time reinforcement aligned to each opportunity.

Highspot provides static SmartPages that reps still have to search for. No triggers, no adaptation - just more guesswork that risks deals.

AI Copilot for Sales Teams
Get answers, not links
Ask Buddy, GTM Buddy’s generative AI sales copilot, gives sellers instant, deal-specific responses - from battlecards to messaging guidance to RFP support. No filters. No file digging.

Highspot’s search is manual and depends on exact phrasing. Reps waste time hunting, not selling.

Switching from Highspot to GTM Buddy Is Simpler Than You Think
Compare Highspot vs GTM Buddy: Features, Benefits & Pricing
