You Built Everything Right. So Why Aren't Reps Using It?
Highspot, Seismic, and Showpad promised unified enablement. You got shelfware, rep fatigue, and invisible ROI. You don’t have a tooling problem. You have an activation problem.
Meet GTM Buddy, the Revenue Guidance System that fixes the real gap in enablement - the misalignment between reps, content, coaching and the deal.
The Enablement Truth No One Wants to Admit
You've done everything enablement leaders are supposed to do:
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But here's what actually happened:
It’s not your strategy, it’s your system
Legacy platforms were built for yesterday's workflows, not today's selling motion. Your enablement investment can't deliver returns when it lives outside the reps’ actual workflow.
The problem you need to fix is not your content or your coaching or even your tool. It’s your activation.
Trusted by high-growth teams who expect more from enablement
“GTM Buddy is a massive improvement from the enablement platform we had earlier. The platform is surfacing the right recommendations for our reps to use. Whether it is sending an email to a prospect or finding answers to a question using AI, GTM Buddy is changing the way the team operates.”
We switched from Highspot, which was essentially serving as an expensive content management system for us. One month into our implementation with GTM Buddy, several users are reaching out to say they'd gotten more value from GTM Buddy’s Sales CMS in the first hour than they'd gotten in the last year from Highspot.
The reality of sellers is that they live on Zoom Calls. They live in their email. They live on Slack and Calendar. An enablement platform that delivers relevant content into their workflow, when they need it, will be used much more effectively than one that requires you to open a tab and search through a library.
Time to Rip & Replace?
Your current platform costs more and delivers less. The switching ROI is clear and your competition isn't waiting.
This Isn't Just a Tool Swap. It's a System Shift.
You're not switching platforms. You're entering a new category:
How ARE Works
AI agents activate automatically when reps need support (not when you push it)
Always-on alignment synchronizes content and insights across teams
Closed-loop learning makes the system smarter with every interaction
Buyer-centric enablement ensures every stakeholder gets tailored guidance
What Makes GTM Buddy Different
Content → Activated
Automatically delivered in workflow based on deal stage, persona, and trigger.
Contextual. Dynamic. Timely.
Coaching → Continuous
AI Role Plays, onboarding reinforcement, objection handling, all tailored to the deal.
Practice meets performance.
Buyers → Guided, Not Ghosted
Digital Sales Rooms with Mutual Action Plans, signal intelligence, and multi-threaded engagement.
Influencers aligned. Champions empowered.
Enablement → Autonomous
Auto-tagging. Analytics. Feedback loops.
Less maintenance, more impact.
Answers → Instant, Not Intermittent
Ask Buddy, our conversational AI interface, delivers real-time guidance, no search required.
From deal context to battlecards to RFPs, reps get the answers they need, right when they need them.
See What Switching Actually Looks Like
Join our exclusive webinar:
Real Stories from Teams Who Switched from Legacy Platforms Like Highspot, Seismic, and Showpad
Who We're Built For
CROs & CFOs
Drive more revenue per rep, consolidate tooling, and finally see enablement's impact
Enablement Leaders
Activate the right content at the right time, automate busywork, and prove real field ROI
Sales & RevOps
Align sellers with live buyingsignals, replace dashboards with actionable guidance
PMMs & Product
Deliver messaging at the moment of need, with closed-loop feedback on what resonates
Your platform failed you. We can help you fix it.
Your reps deserve tools that work with them, not against them. Your buyers deserve aligned, useful conversations. Your execs deserve measurable impact.
GTM Buddy replaces outdated enablement with real-time guidance that aligns revenue teams and activates buyers.
Join us for a conversation on what switching really looks like (Webinar)->