Why GTM Buddy is The “Seismic” Shift in Revenue Enablement
GTM Buddy is not just a revenue enablement platform—it integrates seamlessly into your team’s workflow, empowering them to improve their win rates.
5 Reasons Why GTM Buddy Wins Over Seismic
Personalized enablement
AI-powered Meeting Prep
GTM Buddy equips revenue teams with personalized call plans, the perfect assets, and actionable insights—like FAQs and persona details—directly in their calendar, ensuring they’re fully prepared for meetings.
While Seismic provides real-time content suggestions during and after meetings, it does not offer the level of personalized call planning or content preparation before meetings that GTM Buddy delivers.
Deal Assist
AI-powered deal summaries and insights for every deal
GTM Buddy’s Deal Assist feature provides revenue teams with clear deal summaries and data-driven insights that can help accelerate deal closures. The tool uses AI to look at calls, emails, CRM data, and sales processes and scores deals by stage, highlighting deal milestones, red flags, and recommended actions to move deals forward.
Seismic can help sellers with contextual alerts and AI-driven content recommendations, but it does not dig as deep with deal assistance as GTM Buddy.
Dynamic sales plays
Elevate sales performance
GTM Buddy surfaces relevant bite-sized plays on a per deal basis, along with assets and talk tracks within the workflow. It uses AI to score the play execution post-meetings, so you can figure out what’s working and double down.
Seismic also provides access to sales plays, though its approach focuses more on delivering content in a centralized location rather than directly within the seller’s workflow.
Contextual namedrops
Namedrop relevant customer references
GTM Buddy provides sellers with relevant social proof directly in their workflow, including customer names, case studies, testimonials, and reviews. By integrating with customer success platforms, it ensures sellers always have the latest, most relevant details, enabling them to engage prospects more effectively and close deals.
Seismic offers customer-related content but lacks a dedicated, dynamic system for delivering buyer-specific references within the workflow.
Just-in-time learning
Ensure continuous learning
GTM Buddy’s LMS is focused on just-in-time, context-specific learning. It provides relevant FAQs, persona insights, plays and bite-sized lessons within the rep’s workflow. The platform makes reps more effective on-the-go with real-time sales enablement.
Seismic Learning is a more traditional, comprehensive LMS. Though its approach is more structured and pre-recorded, which may not offer the same immediate relevance as GTM Buddy's real-time guidance.
GTM Buddy vs. Seismic
Choose the revenue enablement tool that drives conversions
See how MoEngage used GTM Buddy to Create a Single Source of Truth for the Revenue Teams
Our customers love us
GTM Buddy makes it incredibly easy for our sales team to access the content they need to engage prospects and build trust. The platform's AI-powered recommendation engine surfaces just the right information at the right time.
GTM Buddy is a centralized spot for all things I need to know such as marketing content, competitive intelligence, and other sales collaterals that I can share with external shareholders. It reduces seller friction and can be the one source of truth.
GTM Buddy is our one-stop shop for content management, meeting prep, competitive intelligence and a lot more. I especially love how it generates contextual recommendations and customer references based on the opportunity/lead being pursued.
The end-to-end capabilities of the sales enablement platform are quite good. I found great value in the competitive battle-card feature. Getting contextual recommendations in my workflow, like when I’m emailing a prospect, is quite useful.
GTM Buddy is our one-stop shop for the sales team to access the most up-to-date marketing collaterals and track their outreach efforts. Sellers can access content recommendations in their flow of work through GTM Buddy's Outlook integration. We also love how we can collaborate via digital deal rooms.
GTM Buddy is the single source of truth for our sales team. What I really like is how the platform provides real-time insights on what collaterals are being shared by our sellers and how customers interact with the shared content.
The contextual search feature on the platform is exceptional. It makes it possible to find and share assets that are specific to a region or workflow without manually tagging them.
The visibility of our collateral and the ease of discovery greatly improved our content adoption. As a product marketer, nothing makes me happier than seeing assets seldom used being shared with customers.
GTM Buddy helps me search and share relevant and important data with my client within minutes after the conversation…I like that all collaterals, information, and relevant data are all kept in one easy-to-use portal.
GTM Buddy has helped optimize our current enablement processes and empowered our revenue teams with context-specific, just-in-time enablement. Plus, we can measure the performance of our sales collaterals much more accurately.
Recommended by peers you trust
GTM Buddy Transforms Revenue Enablement
Accelerated Sales Cycles
GTM Buddy reduces the time it takes to move from lead to close.
Increased Win Rates
By providing actionable insights, we help your team close more deals.
Faster Onboarding
New reps get up to speed quicker, contributing to revenue growth sooner.
FAQs
Seismic is a leading sales enablement platform designed to empower customer-facing teams with the right content, tools, and training. Both Seismic and GTM Buddy provide AI-driven content recommendations, but GTM Buddy goes further by delivering content directly into the rep’s workflow, alongside dynamic sales plays and personalized meeting prep.
Seismic centralizes sales and marketing content, providing a “single source of truth” that helps reps find, personalize, and share content more efficiently. While Seismic focuses on content organization, GTM Buddy enhances this with AI-driven auto-tagging and contextual content recommendations, ensuring the most relevant material is surfaced automatically based on deal specifics, reducing cognitive overload for reps.
Seismic integrates with major platforms like Salesforce, Microsoft Dynamics, and Google, allowing seamless data flow and enhancing sales and marketing alignment. GTM Buddy also offers deep integrations with CRM and communication tools, but it differentiates itself by providing these tools directly within email and calendar workflows, eliminating the need for reps to switch between platforms.
Seismic includes integrated training and coaching through its Lessonly by Seismic platform. GTM Buddy’s approach is more focused on just-in-time learning, delivering bite-sized lessons and coaching notes directly in the workflow, providing more context-specific guidance during active deals.
Seismic provides robust analytics that track content usage, sales performance, and buyer engagement. GTM Buddy also offers comprehensive analytics but focuses more on real-time deal performance, helping leaders track play execution and content engagement on a per-deal basis, providing more granular insights.
According to G2 crowd, users have rated GTM Buddy higher than Seismic on ease of use, setup, admin and product direction. GTM Buddy offers a modern interface tightly integrated with the seller’s workflow (CRM, email and calendar). This drives higher adoption rates from day one.
GTM Buddy offers hands-on implementation. Within weeks, you’ll have a fully running setup with all your essential tools integrated.
