Paperflite vs. GTM Buddy:From Content Hubs to AI-first Deal Execution
Paperflite is built to distribute content - hubs, portals, and engagement analytics that make sharing easy.
GTM Buddy is built to drive the deal - it lives where reps work (CRM, email, calendar), reads live signals, and converts them into in-the-moment execution: what to say, what to send, and what to do next.
5 Ways GTM Buddy Delivers More Than Paperflite
Agentic AI Enablement
From “Search & Share” to Deal-aware Activation
GTM Buddy, powered by AI, uses deal context to trigger what’s needed next - talk tracks, the right asset, the meeting recap, the follow-up - right where reps work. Execution stays consistent even when teams scale.
Paperflite centralizes content and powers polished portals, but sellers still browse, decide, and assemble. Momentum depends on rep effort.
Readiness That Drives Deals
Practice that shows up in the moment of truth
AI Role plays and coaching adapt to persona and objections, then appear in the flow of work as the deal evolves. Practice maps directly to the conversations reps are having this week.
Readiness typically lives in adjacent tools (Heysales). It’s valuable, but often separate from daily deal motion - so translation into execution falls through.
AI-powered RFP Automation
Turning Complex RFP Cycles Into Guided, Automated Workflows
Ask Buddy helps draft and tailor RFP responses from governed knowledge and streamlines review. Teams respond faster while staying on-message.
Paperflite can host final docs in a portal, but doesn’t natively run the RFP workflow end-to-end.
Revenue Intelligence
Insights That Connect Enablement to Pipeline Movement
By tracking how reps prepare, what they activate, how buyers engage, and how deals progress, GTM Buddy gives leaders visibility into which enablement actions actually influence revenue outcomes.
Analytics hinge on content views and engagement. Helpful for understanding consumption - not for understanding impact on deal velocity, win rates, or forecast accuracy.
DSRs Built For Deal Progression
From Pretty Microsites to Buyer Collaboration Workspaces
DSRs include MAPs, guided next steps, QnA, AI‑generated summaries, and CRM-synced engagement insights. They help buyers make decisions faster.
Paperflite’s microsites are visually impressive but primarily serve as branded content containers. They guide browsing - not evaluation or decision‑making.
Compare Paperflite vs GTM Buddy: Features, Benefits & Pricing
Our customers love us
GTM Buddy makes it incredibly easy for our sales team to access the content they need to engage prospects and build trust. The platform's AI-powered recommendation engine surfaces just the right information at the right time.
GTM Buddy is our one-stop shop for content management, meeting prep, competitive intelligence and a lot more. I especially love how it generates contextual recommendations and customer references based on the opportunity/lead being pursued.
The end-to-end capabilities of the sales enablement platform are quite good. I found great value in the competitive battle-card feature. Getting contextual recommendations in my workflow, like when I’m emailing a prospect, is quite useful.
GTM Buddy is our one-stop shop for the sales team to access the most up-to-date marketing collaterals and track their outreach efforts. Sellers can access content recommendations in their flow of work through GTM Buddy's Outlook integration. We also love how we can collaborate via digital deal rooms.
GTM Buddy is the single source of truth for our sales team. What I really like is how the platform provides real-time insights on what collaterals are being shared by our sellers and how customers interact with the shared content.
The contextual search feature on the platform is exceptional. It makes it possible to find and share assets that are specific to a region or workflow without manually tagging them.
The visibility of our collateral and the ease of discovery greatly improved our content adoption. As a product marketer, nothing makes me happier than seeing assets seldom used being shared with customers.
GTM Buddy helps me search and share relevant and important data with my client within minutes after the conversation…I like that all collaterals, information, and relevant data are all kept in one easy-to-use portal.
GTM Buddy has helped optimize our current enablement processes and empowered our revenue teams with context-specific, just-in-time enablement. Plus, we can measure the performance of our sales collaterals much more accurately.
Recommended by peers you trust
FAQs
GTM Buddy vs Paperflite: what’s the core difference?
The core difference between GTM Buddy and Paperflite is that Paperflite is primarily built for content distribution, including hubs, portals or microsites, and engagement analytics. GTM Buddy, on the other hand, is built for deal execution. It works inside CRM, email, calendar, and comms tools to turn live deal signals into in-the-moment guidance on what to say, what to send, and what to do next.
Is GTM Buddy a Paperflite alternative for sales enablement?
Yes, if you’re looking beyond “search and share.” GTM Buddy works as the best Paperflite alternative by activating enablement in-workflow, where reps already work, and driving consistent execution as teams scale, not just providing a destination for content.
Compare Paperflite competitors: when should I choose GTM Buddy over Paperflite?
Choose GTM Buddy when your priority is pipeline movement and rep execution, including meeting prep, follow-up, and next steps, and you want enablement connected to deal progression. Choose Paperflite when your primary need is branded content portals and content engagement analytics.
Will reps use GTM Buddy more than Paperflite?
Typically yes, because GTM Buddy shows up inside CRM, email, calendar, and comms tools. It is not another place reps have to remember to visit. Paperflite can be valuable, but it still relies more on reps browsing, deciding, and assembling what to share.
Paperflite vs GTM Buddy for buyer experience: microsites or Digital Sales Rooms?
Paperflite’s microsites are strong branded content containers. GTM Buddy’s Digital Sales Rooms are designed for buyer decision-making with guided next steps, Q&A, AI summaries, and CRM-synced engagement insights, so buyers don’t just browse, they progress.
Does GTM Buddy replace Paperflite for content management and delivery?
GTM Buddy can support content organization and delivery, but the bigger difference is delivery. GTM Buddy can deliver enablement in-workflow, while Paperflite’s model is centered on content hubs or portals that reps share.
How does GTM Buddy compare to Paperflite on AI roleplays and readiness?
Both can support roleplays, but GTM Buddy’s approach is more deal-aware. Coaching can adapt to persona and objections and then show up in the flow of work as the deal evolves. Paperflite’s readiness is often tied to adjacent tools and can be more separated from day-to-day deal motion.
Does GTM Buddy have capabilities Paperflite doesn’t, like RFPs and revenue intelligence?
Yes. GTM Buddy can include RFP automation and revenue intelligence that connects rep preparation, content activation, buyer engagement, and deal progression, beyond content-view analytics. Paperflite can host final docs, but typically does not run the end-to-end RFP workflow or provide the same deal-impact visibility.
Is GTM Buddy heavy to maintain compared to Paperflite?
No. GTM Buddy is designed to reduce admin work via AI, including tagging, expiry, and cleanup, and governance workflows that reduce outdated content and clutter.
How fast can we switch, and what does migration from Paperflite look like?
GTM Buddy can ingest content from major repositories such as Drive, Box, and SharePoint while preserving structure and governance. Many teams can go live in weeks using prebuilt integrations.
