Don’t turn competitive knowledge into a maze for reps to navigate
90% of organizations believe their industry has become more competitive in the last three years. If your reps don’t have easy access to the latest competitive information, you’re setting them up for failure.
Lengthy docs can overwhelm your sellers
A detailed battlecard is well-intentioned, but it makes it difficult for reps to address specific competitive objections.
Timing is crucial
Competitive insights are only useful if reps can access them. There's nothing worse than not finding a battlecard when you need it.
Keep it fresh and relevant
The competitive landscape can change rapidly. Outdated battecards can do more harm than good when used in a deal.
Create battlecards that your sellers will actually use
Detailed documents, courses, and decks make it difficult for sellers to find information about competitors.
Build and share concise battlecards where your reps can easily find talking points, landmines to lay, key strengths, and weaknesses to use against competitors.
Deliver insights in your seller’s workflow
Your reps are overwhelmed with information and tools. GTM Buddy isn’t another tab in their browser – it shows up in your rep’s inbox, calendar, CRM, LinkedIn, sales engagement, and messaging apps. Reps can discover competitive content in any tool of their choice.
Set the context for competitive enablement
The truth is that reps aren't always aware of the competitive intel you have curated. What if sellers could access competitive insights just before a crucial sales call? GTM Buddy analyzes opportunity context from your CRM and provides the right competitive information to help your reps succeed.
There is more to preparing for sales calls
Competitive knowledge is just one piece of the puzzle. Your reps need a variety of information when they are about to get on a sales call. GTM Buddy can deliver customer references, sales playbooks, solution briefs, FAQs, persona intel, and training courses – in the context of the opportunity they are pursuing.
Less complexity. More enablement. One platform.
Stop using point tools that don't work well together and offer limited functionality for an exorbitant price. Consolidate your enablement tech stack with GTM Buddy.