GTM Buddy Blog

Why does AI training fail in enterprises? The issue isn't the curriculum. It’s architecture. Here’s why activation outperforms enablement.

As Highspot and Seismic enter integration, AI keeps accelerating. Here’s why startups built for Revenue Activation move differently.

Are two major enablement mergers really about growth or about hitting an architectural ceiling? Here’s what they reveal.

Agentic sales moves fast. Most coaching shows up too late. See how coaching in context uses live deal signals and AI role plays to shape outcomes before deals slip.

Sales reps avoid role plays because practice feels like a public test. Learn how judgment-free AI role plays improve confidence, execution, and revenue performance.

Static battle cards break in modern deals. Discover why competitive intelligence must be real-time, adaptive, and native to the seller workflow.

Discover why senior AEs swear by AI roleplays. Learn how real-time, deal-specific simulations sharpen discovery, elevate exec conversations, and help experienced sellers win more consistently.

Enablement is now a revenue engine, not a support function. Learn how modern sales enablement orchestrates buyer signals, coaching, and deal movement

Learn how trust, not training, drives AI change management success. See how GTM Buddy makes AI adoption effortless, responsible, and human.

Every third person on LinkedIn claims to be an influencer today. Here's our list of some of the best folks working in sales enablement who are actually worth your time.

See how Spectrio used GTM Buddy to turn change management into change enablement, driving faster adoption, stronger trust, and measurable ROI.

Learn how real-time revenue insights help enablement leaders speak the board’s language, linking content, coaching, and learning to enterprise value.

Learn how AI transforms frontline managers into confident coaches. See the role of AI in learning, coaching, and scaling consistent sales performance.

See how revenue enablement builds sales and marketing alignment, strengthens cross-functional collaboration, and drives measurable growth across GTM teams.

RFPs don’t need to consume your week. Discover how GTM teams use AI to cut RFP response time by 60%+, improve accuracy, and turn proposals into a faster, more competitive advantage.

Explore real Digital Sales Room examples across marketing, sales, and success. See how GTM teams use DSRs to accelerate deals, onboarding, and renewals.

Stop losing deals to scattered links and missed signals. See how Digital Sales Rooms turn ABM and outbound campaigns into guided buyer journeys.

Most stacks look streamlined until you map the real workflows. Use this consolidation reality check to spot costly leaks across enablement.

AI role play goes beyond scripts. Help reps practice realistic buyer conversations, master objections, and build confidence that drives real revenue impact.

Learn how to design AI role-play scenarios that feel real, adapt in real time, and tie directly to sales outcomes like win rates, ramp speed, and renewals.

Turn objection handling into a revenue skill. Learn how reps can practice tough conversations about pricing, timing, competition, and ROI value.

Rolling out AI role play? Avoid 6 common mistakes, from generic scenarios to missing manager buy-in. Learn how to implement it the right way.

Not all AI role play platforms are built to deliver outcomes. Here are 5 features your team can’t compromise on, from coaching dashboards to adaptive feedback.

See how sales and CS teams use AI role play to train reps, handle objections, and retain customers. Backed by real use cases and examples.

Most stacks look “good enough” but stall growth. Discover how AI-native enablement reclaims time, reduces friction, and drives revenue outcomes.

Avoid the 4 costly mistakes that kill AI success in sales enablement. Discover how to get measurable impact and better rep adoption.

Discover how AI role-play transforms sales coaching from a one-off exercise into a continuous, measurable enablement layer that boosts performance.

Consolidating tools doesn’t simplify revenue workflows. Learn how GTM Buddy's AI delivers trusted, in-context guidance that sellers actually use.

Curious what good revenue enablement actually looks like? Discover 7 traits that define high-impact teams - and how to move from support to strategy.

Think DSRs are just for sellers? Discover how Customer Success, PMM, Enablement, and RevOps are quietly turning them into their GTM secret weapon.

Your buyers have changed. Has your Digital Sales Room kept up? Find out how today’s smartest sellers are using AI to read buyer intent in real time.

Still using shared folders to sell? Discover how modern Digital Sales Rooms deliver a strategic buying experience—guiding decisions, enabling collaboration, and closing complex B2B deals faster.

Discover how to create and implement Mutual Action Plans (MAPs) to streamline complex B2B sales processes, enhance collaboration, and close deals faster.

Cracking cybersecurity sales? It takes more than a good pitch. Steal 5 hard-earned lessons to boost credibility, coach reps, and close complex deals with AI.

Learn how to build a digital sales room that drives deals faster. Explore tools, structure, and real examples to create buyer-first virtual deal rooms.

This article expands on insights originally shared by our CEO in a recent LinkedIn post on enablement challenges facing enterprise sales organizations.

One platform. Zero silos. GTM Buddy’s AI-native Sales Role Play + Digital Sales Rooms unify training, content, and buyer engagement to fuel rep productivity and deal velocity.

Most B2B product launches fail due to one overlooked factor: internal readiness. Learn how strategic enablement empowers every team - before, during, and after launch - to drive real pipeline impact.

Your playbook is outdated. Discover how AI-powered enablement is transforming buyer journeys - and why top teams are adapting fast to stay ahead.

AI is everywhere, but not all of it delivers. Revenue leaders, learn how to cut through AI-washing, spot real AI, and make smarter decisions for real sales impact.

Frustrated with legacy enablement platforms? See why revenue leaders choose GTM Buddy for 3x adoption, AI-driven insights, faster onboarding, smarter training & seamless migration. Switch now!

Struggling with low adoption and lost deals? Learn how leading revenue teams use AI-native enablement platforms to fix broken workflows and boost impact.

Today’s sales environment isn’t about knowing the answers. It’s about adapting, engaging, and staying ahead in real time. Discover how untraining—powered by AI and real-time learning—builds agile, confident reps ready for today’s buyers.

Sales teams don’t need more content - they need smarter content. Discover how AI-driven personalization is transforming sales enablement with smarter, real-time solutions. Learn how you can make every buyer interaction is precise, proactive, and impactful.

What’s shaping revenue enablement in 2025? Discover expert strategies, actionable tips, and AI-powered solutions from top CROs to drive results. Click here to learn more!

Still stuck in silos? Discover how AI aligns RevOps & Enablement to boost deal velocity, improve rep readiness, and drive predictable revenue growth in 2025.

Old-school training won’t cut it in 2025. Explore 10 AI sales role play scenarios that tackle real sales challenges - from price pushbacks to stalled deals - and elevate team performance.

Discover how AI in Customer Success is revolutionizing the field with on-demand learning, real-time insights, and enhanced product knowledge. Learn strategies to leverage AI-powered Customer Success to build trust, improve ROI, and scale impactful, proactive customer experiences.

Sales training doesn’t have to steal selling time. Learn how AI-driven learning fits into reps’ workflows - with role plays, adaptive paths, and real-time feedback.

Fragmented tech stacks are slowing down your teams. Discover how unified, AI-powered enablement improves efficiency, content usage, and rep performance - all in one platform.

How to choose the perfect sales methodology for your SaaS company? Dive into the top sales methodologies with us and learn how you can prep your sales teams for sales success.

Sales kickoffs energize your team and offer practical tips for success. Discover the dos and don'ts of planning a triumphant sales kickoff.

How do you ensure a successful B2B SaaS product launch? You need a B2B SaaS product launch checklist, of course, to ensure that all of the necessary tasks are completed on time and in the best possible way. We have put together this ultimate product launch checklist to lend you a helping hand.

Build your product marketing expertise with our curated selection of 32+ must-have product marketing books that cover everything from product positioning to psychology and more.

The hidden reason reps can’t find content? Your tag taxonomy. Discover how AI fixes discovery, reduces admin pain, and surfaces content when it matters most.

Learn why situational enablement is the best way to combat the forgetting curve by providing the right information at the right time to your reps.

Search on legacy sales enablement platforms is broken. Learn how GTM Buddy is making search smarter so sales reps can be more productive and effective.

Why should you invest in interactive product tours as your sales enabler? Read to find more!

What’s killing your deals? Buyer friction. See how digital sales rooms streamline buying and give reps the edge to grow revenue, faster.

Accelerate sales cycles and reduce buyer friction. Discover how digital sales rooms help B2B reps deliver personalized, efficient buying experiences that win deals.

The right information and a sound plan are vital to a successful sales call. Our blog shares practical tips on how to plan for a sales call and make it a success.

Microsoft Sharepoint is reducing the effectiveness of your sales team. It’s time to switch to a modern revenue enablement platform like GTM Buddy.

What does it take to be a successful product marketer? We have listed seven skills every product marketer should have in their arsenal.

You lose deals when reps use social proof wrong. Leverage modern enablement platforms to equip them with relevant customer evidence just in time.

DocSend is used for document tracking but offers limited features for its high pricing. Learn why and when you should move on to better alternatives.

Learn how to empower frontline sales managers with Todd Caponi’s simple 5Fs framework.

New to sales enablement? Discover how to quickly build credibility, align with revenue teams, and deliver quick wins in your first 90 days using this free template.

Steal our 7-step formula to build a killer sales deck that drives amazing buyer engagement.

You can avoid potential missteps by asking these 5 questions when choosing a sales enablement platform.

Tired of unused battle cards? Learn how to build competitive sales battle cards that fit real buying scenarios, boost confidence, and help sellers win more deals.

Don’t bet on Google Drive as a scalable content management system to support your sales enablement efforts.

Boost your sales with GTM Buddy's just-in-time enablement platform that offers relevant recommendations only after considering the buyer's context.

With GTM Buddy's contextual AI, you can build strong buyer relationships with just-in-time content recommendations.

Smart sellers that use contextually relevant content quickly establish credibility and gain buyers' trust during a competitive sales cycle.